Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Conceal the appearance of root regrowth, greys and sparse areas with the cult-favourite Color Wow Root Cover Up. The reflective mineral powder boasts a natural-looking finish, allowing you to visibly enhance the luminosity of your colour until your next wash.
Equipped with a convenient dual-ended brush that encourages a precise application, the water-resistant formula stays put with a barely there feel. Perfect to take on-the-go, the root cover-up powder is housed in a handy mirrored compact to ensure a fuss-free top-up, whenever and wherever.
- Application: Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 194 reviews
4 stars rating 88 reviews
3 stars rating 42 reviews
2 stars rating 23 reviews
1 stars rating 27 reviews
Top Customer Reviews
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The Best!
Been purchasing this for years and it's still the best cover up on the market. So easy to apply and lasts for ages.
by Bathbabe Verified Purchase
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Rubbish
My hairdresser was unable to do my hair before I went on holiday and I thought I’d try this to cover my roots.. it didn’t even show up, total waste of money!
by Lone star Verified Purchase
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Useless and very disappointing
This is useless. I was expecting good things after reading all the positive reviews but it's so disappointing. I bought the Platinum colour and all it did was make my scalp look dry and flaky. The powder doesn't stick to the actual hair, it just sits on the scalp. I actually found a similar shade eyeshadow and tried that in the same way to see if there was any difference... there wasn't. Just buy an eyeshadow and save yourself the money as this product is stupidly overpriced
by Kelly Verified Purchase
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Considered purchase but it did not disappoint
I debated buying this for a while owing to the price but after purchasing come other products from the range I had confidence it would be good and I’m not disappointed! I have fine menopausal hair that needs a root colour every 4ish weeks but the grey comes through from around week 2/3. This stuff is great. Doesn’t make your hair greasy or transfer to hands etc. (and if you are not sure on colour pop to a high street store and use their testers! It’s not just any high street store either!!)
by Char J Verified Purchase
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Good
Decent for coverage colours are a little hard to match too expensive tho but does last ages ages
by Jo Verified Purchase
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Excellent for between salon visits.
Works a treat for the annoying grey that comes through between salon visits. Colours can be mixed for a perfect shade. Lasts well and quite natural looking. It is a little matt so a good tip is to spray over with a shine spray.
by Lme5k Verified Purchase
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Lovely and natural
This is great for a touch up where it’s not obvious at all you’ve used a root cover up. It’s not messy at all which I find with the sprays. The sprays do seem to cover up a bit more, quicker and easily so I use this when my greys first start to show but takes a while if my hair is really growing out. Love how natural it seems though. And just love color wow in general, yet to find a product that isn’t amazing.
by Danni Verified Purchase
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Very good
I’m really enjoying this product. Great for those touch ups between appointments! I would recommend.
by Lou Verified Purchase
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Good for coloured hair, and thin hair
I originally started using this before I coloured my hair, I have thinning hair and use this to fill in the gaps so you can’t see my scalp. Now I have greys coming through, I use this after a few weeks of dying my hair aswell. I have tried other brands but this is the best version. I make sure I do this before I cleanse incase any falls on my face and I shake my hair over the bath to make sure any loose product doesn’t go on clothes/towels. Make sure not to over do it, you don’t need alot. It comes with a brush and I only use the shorter brush. Also don’t put it on your parting, it can’t look unnatural otherwise.
by Laura Verified Purchase
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Doesn’t work
I am not sure what I am doing wrong here but this does not seem to be working as well as people are raving about. Greys are still very much visible.
by Mmmm Verified Purchase
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