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4 instalments of £4.23 with clearpay Learn more
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6 weekly payments from £2.82 with laybuy Learn more
- Ideal for colour-treated hair
- Preserves the hair’s vibrancy
- Promotes a high-shine finish
- Free of SLS/SLES sulfates
Seeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour.
Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camelia oil, to the shampoo provides a glossy, high-shine finish.
Apply to wet hair, lather and rinse off.
- Pomegranate Extract: Rich in antioxidants that help to defend against environmental aggressors
- Camelia Oil: An emollient, rich in fatty acids to encourage moist and supple hair and skin
- Keratin: A fibrous protein found naturally in hair, skin and nails
- Rosehip Oil: A plant seed oil rich in vitamins and fatty acids
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
Total Price: £34.86
Add both to basketJoico Colorful Anti-Fade Shampoo 300ml
A shampoo that helps to protect and maintain colour-treated hair’s vibrancy.
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RRP: £19.90
£16.92
Save: £2.98
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VIRTUE Damage Reverse Serum 50ml
Complimentary Gift
In stock
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4 instalments of £4.23 with clearpay Learn more
-
6 weekly payments from £2.82 with laybuy Learn more
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- Ideal for colour-treated hair
- Preserves the hair’s vibrancy
- Promotes a high-shine finish
- Free of SLS/SLES sulfates
Seeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour.
Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camelia oil, to the shampoo provides a glossy, high-shine finish.
Apply to wet hair, lather and rinse off.
- Pomegranate Extract: Rich in antioxidants that help to defend against environmental aggressors
- Camelia Oil: An emollient, rich in fatty acids to encourage moist and supple hair and skin
- Keratin: A fibrous protein found naturally in hair, skin and nails
- Rosehip Oil: A plant seed oil rich in vitamins and fatty acids
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Frequently Bought Together
Total Price: £34.86
Add both to basketOther customers bought:
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
A must have!
Salon quality that does wonders and does as it says keeping the clout of my hair for longer.
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Fantastic product
Fantastic product, keeps the colour for longer and leaves my hair glossy with no residue.
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Great for strong colours
I have purple colour through my hair and this makes such a difference to how long it lasts. Smells lovely too.
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