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Discover the full collection of Joico haircare at lookfantastic, designed to improve the health and condition of your locks. Founded by the belief that healthy hair looks the most vibrant, beautiful and shiny, each Joico product works to offer a long-term solution for hair vitality as opposed to masking any dehydration or damage. Their K-Pak collection is one of the most iconic, with the Deep Penetrating Reconstructor a wonderful treatment for repairing hair post-colouring or when it feels in need of some TLC.

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