Aveda Pure Plant Black Malva Shampoo (1000ml) - (Worth £70.00)
Get 233 LF Beauty Plus+ Points
£46.50
Or 4 interest free payments of £11.62 with clearpay
Bring out the cool, deep tones in natural and tinted dark shades and discourage the appearance of red or brassy tones in your hair with this Aveda Black Malva Shampoo. It gently cleanses your hair and scalp while enhancing the hair colour.
Aveda Black Malva Shampoo has a formula, which contains wild crafted black malva, a flowering herb known for its emollient properties, which is sustainably gathered by hand in its natural habitat. The Black Malva contains organically grown black tea, which is a natural shine enhancer and aloe, which has soothing properties and source of moisture. Save 25% per ml based on RRP.
*1000ml price is 3 times the price of 250ml container.
Directions of use:
- Massage Aveda Black Malva Shampoo onto your wet hair.
- Lather
- Rinse thoroughly.
- Follow with Black Malva Color Conditioner.
Frequently Bought Together

This item
Aveda Pure Plant Black Malva Shampoo (1000ml) - (Worth £70.00)
£46.50
Other Customers Bought
Customer Reviews
5 stars rating 34 reviews
4 stars rating 4 reviews
3 stars rating 0 reviews
2 stars rating 0 reviews
1 stars rating 0 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
Review of Aveda Pure Plant Black Malva Shampoo (1000ML)
Takes the red tinge out of my black hair it's great and lasts ages
by Guest
Was this helpful?
Aveda Black Malva shampoo
I am a regular buyer of this product from Lookfantastic. It is a excellent value for money brilliant product
by Rosy
Was this helpful?
Love this!
I first used the madder root version of this around 10 years ago and it was brilliant back then, then I had my children and went back to the usual high street brands. I now have my hair dyed to my natural black colour but it kept looking red tinged in the sunlight so I remembered how good the madder root had been when I dyed my hair red and bought the black Malva it's fantastic my hair shines true black in sunlight and feels gently cleansed and you only need a little for a great lather. Please also buy the conditioner it really does help to keep your colour locked in both are great value and will last ages.
by Millie1981
Was this helpful?
The Best!
The best color shampoo I´ve ever tried! It´s mild, yet it cleanses well, and it doesn´t weigh my hair down. I´m using this, and alternate between the Black Malva conditioner and another conditioner.
by M
Was this helpful?
Simply Fab
I've tried almost the entire Pure Plant range (depending on the shade I was wearing) and just love it! Now my natural dark brown was fading and going a bit reddish, was using the Clove range and it's ok too, but needed something stronger. I'm amazed, my colour is now almost uniform, vibrant, shiny and healthy-looking!
by ANA MARIA
Was this helpful?
Brilliant stuff!
My husband loves this shampoo! He has close to black hair, washes it every day and used to suffer from dandruff, but since I converted him to Aveda his hair shines and has no flakes!
by stepa1
Was this helpful?
Great Product
Me and my partner both have dark hair and this product keeps our hair looking dark and in top condition. I also find my natural hair colour fades in the summer, developing redish tones, it also goes dull with over styling. However this shampoo restores it to its natural colour. Great to use with the matching shampoo.
by kellyd
Was this helpful?
all aveda shampoos
I'm a great fan of the Aveda hair range and have been for many years, anyone trying for the first time will notice a great difference and shine without the petro chemicals that high street brands leave in your hair. An all round great range.
by fiona
Was this helpful?