Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 126 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
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UD eye primer
I had high expectations of this product given the price tag but it disappointed me! It felt grainy going on and didn’t offer much in a way of coverage and it felt slippy to apply my eyeshadow.
by Ads Verified Purchase
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Amazing
Love it all the way. Makes my eyeshadows really vibrant and there is a lot of product in the tube as you only use a tiny bit it will last you ages
by Paulina Verified Purchase
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Love this stuff
I have used this primer for a number of years now and find it really effective at preventing my eyeliner ending up in the crease in my eye socket! I usually wear it under eyeshadow but sometimes wear it on it's own for a natural look and it really does the job. I don't wear much make-up- i.e. no foundation or anything, I can only be bothered with eye make-up and this is an essential part of that. Definitely recommend.
by TCJ Verified Purchase
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Urban decay
Amazing product. Zhou rally do get what you pay for with urban decay. My teenage daughter loves it
by Ecw66 Verified Purchase
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Best eyeshadow primer
This is the best eyeshadow primer I’ve ever used. I have hooded eyes, without primer eyeshadows don’t last long, but this one made a significant difference in my routine ! Colours are much more vibrant, last longer and I’ve even managed to make *some* of my worse performing eyeshadows work. Absolutely worth the money !
by Steph Verified Purchase
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Ms
Best eye primer ever, very little needed doesn’t change the colour of your chosen shadow and will stay put until you decide to remove it be it 12 hours or longer
by Ann Verified Purchase
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Eye primer
I always come back to this primer. I have very hooded eyes and this last all day under my eye shadow with very minimal creasing. I'm still yet to find the perfect eye primer but this is about as close as it gets for me.
by CT Verified Purchase
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Primer
I bought this as I needed a new eye primer, it’s excellent it held my eye make up for approx 16 hours, I had on eye shadow and eye liner. I also use this as extra primer on my deeper lines in my face and it works wonders!
by Kiki1982 Verified Purchase
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Wow
This is a fantastic product and keeps my eye makeup on all day. I wouldn't be without it.
by Dellas Verified Purchase
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Amazing
Until I discovered this product I always had trouble making my eyeshadows last the day with creasing and basically at the end of the day looking like I hadn’t applied anything. With this product my eyeshadow stays in place all day and looks great till I remove it at night! Amazing!
by Wendywo Verified Purchase
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