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[image background] of Intensive Pre Treatment NEW! BOND IN 1 STEP Acidic Bonding Concentrate Intensive Pre-Treatment

[image background] of Acidic Bonding Concentrate full range THE LATEST ADDITION TO THE ICONIC ACIDIC BONDING CONCENTRATE RANGE

[image background] of model hair shot before/after HAIR IS MADE UP OF WEAK & STRONG BONDS WHICH GIVE HAIR ITS STRENGTH SYSTEM CONTAINS CITRIC ACID + BONDING CARE COMPLEX

[image background] of of model hair shot before/after CITRIC ACID ENTERS HAIR FIBRE TO HELP STRENGTHEN HAIR BONDING CARE COMPLEX FUNCTIONAL INGREDIENTS THAT PROVIDE CARING BENEFITS TO HAIR REINFORCE THE WEAK BONDS TO STRENGTHEN HAIR AND REDUCE BREAKAGE

Video of Intensive Pre Treatment moving into frame 14% BONDING CARE COMPLEX OUR HIGHEST LEVEL OF CITRIC ACID HAIR IS 2X STRONGER* 14X SMOOTHER INCREASED RESILIENCE***

before and after image with vertical line going across the screen. BEFORE AFTER ONE USE OF ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT, SHAMPOO AND CONDITIONER

before and after image with vertical line going across the screen. BEFORE AFTER ONE USE OF ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT, SHAMPOO AND CONDITIONER

[Video Background] Model applying product to hand and rubbing together STEP 0: APPLY TO DAMP HAIR PRIOR TO SHAMPOOING

[Video Background] Model applying product through hair APPLY FIRST TO THE ENDS, THEN WORK UP TOWARDS THE SCALP

[Video background] Model applying Pre Treatment to hand LEAVE ON FOR 5-10 MINUTES USE BEFORE EVERY SHAMPOO

[Video Background] Model holding up Shampoo STEP 1: FOLLOW WITH ACIDIC BONDING CONCENTRATE SHAMPOO

[Video Background] split screen of two models applying to hand and rubbing together

[Video Background] Model applying shampoo and massaging into scalp

[Video Background] Model holding up conditioner STEP 2: THEN USE ACIDIC BONDING CONCENTRATE CONDITIONER

[Video Background] Model applying conditioner to hand

[Video Background] Model applying conditioner through mid to end hair strands

[Video Background] Model touching hair IMPROVES STRENGTH + HAIR RESILIENCY AFTER SALON LIGHTENING OR COLOR SERVICE USE ON ALL HAIR TYPES AND TEXTURE

[Image background] Acidic Bonding Concentrate Range with Award Logos ACIDIC BONDING CONCENTRATE FOR INSTANTLY HEALTHY-LOOKING HAIR AFTER EVERY WASH