Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.

Cruelty free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Volume:
10ml
Directions:

Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour. 

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Brand:
Urban Decay

Urban Decay Eyeshadow Anti-Ageing Primer Potion 10ml

FREE UK DELIVERY OVER £25
  • Vegan
GBP 19.5

£19.50

Payment will be taken every month. months.

Item limited to max quantity of 5

( 0 item is in your basket items are in your basket )

 

In stock

-

Usually dispatched within 24 hours

Urban Decay Face Mask
Urban Decay Face Mask Worth £10.00

Complimentary gift

Receive a complimentary Urban Decay Face Mask when you spend £50 on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
Shop the offer
Urban Decay Face Mask
Urban Decay Face Mask Worth £10.00
Complimentary gift
Receive a complimentary Urban Decay Face Mask when you spend £50 on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
Shop the offer

Live Chat

Average connection time 25 secs

Average connection time 25 secs

Delivery & Returns

To see our available delivery options please Click here

If I'm not completely happy with my item?

Please see our returns policy.

Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator.

Cruelty free. Not tested on animals.

Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales. 

 

Volume:
10ml
Directions:

Smooth a tiny amount over eyelids directly from the tube or with the flocked applicator before applying colour. 

Ingredients:

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil.Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide ,Aqua (Water/Eau). [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Brand:
Urban Decay

Other customers bought:

  • Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)

    Urban Decay Face Mask
    Urban Decay Face Mask Worth £10.00

    Complimentary gift

    Receive a complimentary Urban Decay Face Mask when you spend £50 on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.5 Stars 26 Reviews
    £19.50
  • Urban Decay Naked Petite Heat Eye Shadow Palette

    Urban Decay Face Mask
    Urban Decay Face Mask Worth £10.00

    Complimentary gift

    Receive a complimentary Urban Decay Face Mask when you spend £50 on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    4.86 Stars 7 Reviews
    £26.00
  • Urban Decay Eyeshadow Primer Potion Anti-Aging Travel Size

    Urban Decay Face Mask
    Urban Decay Face Mask Worth £10.00

    Complimentary gift

    Receive a complimentary Urban Decay Face Mask when you spend £50 on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    2.83 Stars 6 Reviews
    £11.50
  • Urban Decay Exclusive Major Gems Bespoke Gift Set

    Save 20% + complimentary gift

    Save 20% on selected Urban Decay. Discount has been applied to the RRP. Offer valid for a limited time only. Receive a complimentary Urban Decay Face Mask 171ml when you spend £50 on the brand.Complimentary gift will be awarded at the basket. Offer valid for a limited time only, while stocks last.
    Shop the offer
    5.0 Stars 1 Reviews
    RRP: £55.00
    £38.50

Customer Reviews

Overall Rating : 4.56 / 5 (9 Reviews)
  • 7 5 star reviews
  • 1 4 star reviews
  • 0 3 star reviews
  • 1 2 star reviews
  • 0 1 star reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Urban Decay eyeshadow anti- ageing primer potion 10ml

This is a must have in your make up, makes your eyeshadow look great and the eyeshadow actually stays on! Really recommend this! 

Did you find this review helpful?

Yes (0) No (0)
Report this review

Disappointing

Have always used the original primer potion which I love. It was sold out when I went to repurchase so I got this instead. Different consistency. Very oily. Takes too long to dry in. Wouldn't purchase again. Will go back the original one.

Did you find this review helpful?

Yes (0) No (0)
Report this review

Keep buying it!

I love the fact that it hydrates the eye lids and the eye shadows stay in place!

Did you find this review helpful?

Yes (0) No (0)
Report this review

Excellent

Great purchase, applies easily. Eyeshadow lasts all day on top and doesn’t crease.

Did you find this review helpful?

Yes (0) No (0)
Report this review

Smooth

Makes my eye area very smooth so easy to apply makeup. Looks really good. 

Did you find this review helpful?

Yes (0) No (0)
Report this review

Effective product

Easy to apply and effective at improving eyeshadow quality. Make sure no other products are on the eye though because it will cause texture problems if any face powder or concealer for example get mixed up with it.

Did you find this review helpful?

Yes (0) No (0)
Report this review

Great

I loveeeeee this product, my eyeshadow will be looking on point while sitting on my sofa for the next few months !!

Did you find this review helpful?

Yes (6) No (0)
Report this review

The Eyeshadow Primer To Go To - 5*

I've tried many eyeshadow primers which were really unsuccessful (too oily or would not last), I thought I would give this one a go due to having good ratings and I was not disappointed! My eyeshadow and eyeliner literally last upto a whole day, even though I have hooded eyelids it just works amazingly, would definitely buy another once I run out.

Did you find this review helpful?

Yes (1) No (0)
Report this review

A classic

I switched from the original primer potion to this because it eliminates any creasing on my eyes. My eyelids are especially oily and for me this is more effective. I wore this for my wedding day and it lasted for over 12 hours. My only dislike is the doe foot applicator wand. I much preferred it when it was in a squeeze tube because it’s more hygienic.

Did you find this review helpful?

Yes (5) No (1)
Report this review