THE ORIGINAL NATURAL: PHYTO
Created in 1969 by Patrick Ales, one of Paris’ legendary hairstylists, PHYTO is the first brand to EVER use plants in haircare, is 95% natural and has the highest concentration of plant extracts available on the market.
As a hairdresser, Patrick Alès noticed that new chemical products were badly damaging the skin on hairdressers’ hands, and was instinctively uncomfortable with the emerging trend towards synthetic chemical.
He always believed that we should “live and work in tune with, rather than against, nature”. Why would herbal and botanical treatments, known to be good for the body and for the skin, not also be good for the hair and the skin that the hair grows from? … And thus PHYTO was born.
PHYTO products are designed to treat and solve problems with formulas that treat not only the hair, but also the scalp and the hair follicle itself where hair health actually begins.
One of the first products he created in the late Sixties was PHYTODEFRISANT Botanical straightening balm, a 99% plant-based, anti-frizz gel designed to be used with your hair dryer to create perfectly sleek, smooth locks.
Today, PHYTODEFRISANT is still winning awards and has been inducted to Allure magazine’s Hall of Fame.
PHYTO SIGNATURE BLOW DRY
Prior to launching his PHYTO haircare line, Patrick Alès actually invented and patented the modern day blow-dry technique and the loose new hairstyles he was able to create with his technique was taking the world by storm, with celebrity clients such as Catherine Deneuve, Brigitte Bardot and even Jacqueline Kennedy!
Of course PHYTODEFRISANT was available in almost every professional hairdresser’s blow-dry kit by this point. However, Mr. Alès soon realised that to achieve a sleek look and smooth hair that still had the volume that was ‘de rigeur’, a product was needed to add density to hair, increase and maintain volume from the root. And thus, PHYTOVOLUME ACTIF was born.
PHYTO’s 4 blow dry hero products are now on hand to help you achieve the PHYTO Signature Blow Dry at home.
Phytodéfrisant, PhytovolumeActif, PhytolaqueSoie : the first ever botanical hairspray) and Phytokératine – a Thermo-active & Thermo-protective spray , this NEW product protects AND repairs during your blowdry. Mr. Alès is especially proud of the product as he has achieved a blow-dry spray that doesn’t rely on silicone or synthetic chemicals for an immediate beneficial effect on the hair.
“BEAUTIFUL HAIR STARTS WITH A HEALTHY SCALP” – Mr. Patrick Alès
This has always been Mr Ales’ philosophy. The PHYTO product range is designed to work both above and below the scalp to care for hair from the inside out rather than cosmetically mask problems for short term fix. Even for ‘unspeakable’ problems such as dandruff and thinning hair, PHYTO offers effective solutions.
Dandruff affects 42% of women and 58% of men. Dandruff is actually caused by a yeast which we all have present on our skin, but which becomes overactive in certain people, causing the skin renewal cycle to dramatically speed up, which results in the dead skin cells appearing as flakes.
Many dandruff shampoos treat the symptoms (i.e. exfoliate the scalp), but also aggravate the source of the problem. PHYTO products re-balance the yeast, thereby eliminating the source of the problem.
For everyday use, this Phytheol Purifying Anti-Dandruff Lotion from Phyto works to quickly calm itching and irritation of the scalp whilst continuously ensuring anti-dandruff action.
Designed to purify and balance the scalp, this innovative lotion lasts all day long to treat and prevent dandruff recurrence.
PHYTO offered the first anti-thinning hair treatment formulated specifically for women in 1992.
With more than 20 million treatments sold so far, clinical trials yielded these results for this remarkable product:
- 85% anti-thinning efficacy
- 94% increased volume
- 100% more radiance
DOUBLE BENEFIT : ANTI-THINNING AND ENHANCED APPEARANCE
Specially formulated for women experiencing temporary hair loss, due to stress, fatigue, diet, post-pregnancy, PHYTOCYANE treatment stimulates scalp micro-circulation and provides all the nutrients to jump start healthy new growth, while increasing the thickness of each hair strand. It also delays the appearance of grey hair and provides immediate radiance and renewed shine to the hair.
Guest blog by Phyto.