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Meet the independent brands that are taking beauty to the next level

Meet the independent brands that are taking beauty to the next level
Penny Lafferty
Writer and expert1 year ago
View Penny Lafferty's profile

It’s no secret that makeup and skincare form an over-saturated market. Don’t get us wrong – we love choice just as much as the next beauty fanatic – but when your (already lengthy) list of new brands to review just keeps growing, it can be difficult to know where’s best to turn next.

If you find yourself overwhelmed at the increasing number of formulas on offer and are looking to try something fresh, you’ve come to the right place! We’re shining a spotlight on the unsung heroes of the beauty sphere, the ones your routine is truly crying out for. Meet the Rising Stars on a mission to revolutionise your regime…

Comfort Zone

Moving up in the skincare space, Comfort Zone is the gentle, skin-loving brand that devotes itself to quality formulas. The Italian brand is founded by Dr Davide Bollati, pharmacist and chairman of a Certified B Corporation.

Comfort Zone is powered by innovation, starring an internal team of over 40 scientists. From cleansers and moisturisers to bath soaks and candles, why not refresh your routine with a whole line-up of skin saviours?


Discover a red carpet-worthy complexion with STARSKIN. Born from 20+ years of expertise, Nicole Arnoldussen and Paul Hendriks launched the brand to help curb the confusion that was developing in the skincare sphere. The brand prides itself on K-Beauty formulas and cutting-edge science, utilising the latest natural and botanical ingredients to ensure kind-to-skin blends every time.


On the hunt for high-tech skincare? Created by Dr. Marko Lens, Zelens recruits the use of powerful botanicals to help support radiant, healthy-looking skin. The brand is rooted in scientific evidence and active ingredients with clinical efficacy to help bring every formulation to its highest possible quality. The brand’s motto? “As the science evolves, so do we.” – Dr Marko Lens.


Say hello to A-Beauty with Alpha-H, the Australian brand with a particular emphasis on the new and modern. Consider this brand a transformation destination: results-driven, corrective formulas are the standout tools in Alpha-H’s repertoire, offering antioxidant-rich solutions tailored to a full spectrum of skin concerns. From breakouts to ageing, discover the routine that’s right for you from a brand with 25-years’ experience in the skincare business!


Find your space with OTO, the CBD-powered wellness brand for inside and out. All OTO products are rigorously researched and tested to ensure safe, high-quality formulas that never compromise on quality. The brand is devoted to a feeling of calm, infusing its skincare, fragrance and wellness products with soothing CBD to help promote balance and tranquillity among its customers.

MONDAY Haircare

In the market for nourishing haircare at an accessible price point? Enter MONDAY Haircare, the inclusive brand with vegan, cruelty-free and sustainably-minded formulas. From straight locks to curly manes, there’s a wonder to suit every hair type and texture, changing the haircare game one strand at a time.

Bolt Beauty

Press reset on your skincare routine as you know it with Bolt Beauty. The brand’s formulas are housed in biodegradable capsules, offering a zero-waste, plastic-free and carbon-neutral approach to high-luxe regimes. The clever drops mean there’s no need to decant your favourite formulas if you’re off on your travels – simply take what you need and wake to plump, healthy-looking skin, wherever you are in the world.

Floral Street

Discover sustainable scents with Floral Street, the brand on a mission to update your fragrance library with an eco-conscious edge. Floral Street understand that perfumes are entirely personal, allowing us to express every corner of our personality, spritz after spritz. Each scent arrives in a pulp carton made from recyclable paper – the box is completely recyclable and biodegradable, which is a first in fragrance!


IMARAÏS Beauty is expanding the supplement space as we know it, offering great-tasting, plant-based gummies to boost your glow from the inside-out. Founded by fitness influencer Sommer Ray, the supplements provide simple, sustainable skincare and haircare in easy-to-take formats, slotting seamlessly into any morning or evening routine.

Project Lip

Passionate about lip plumping? Project Lip is the Manchester-born brand on a mission to enhance your pout at home – without the need for cosmetic procedures. The gender-neutral brand offer vegan-friendly lip products that are suitable for all, providing a new and innovative way to plump up the volume.

Penny Lafferty
Writer and expert
View Penny Lafferty's profile