OUAI Haircare: The Gorgeous Hair Specialists

OUAI Haircare: The Gorgeous Hair Specialists

OUAI Haircare is the brainchild of Jen Atkins; hair stylist extraordinaire and cult product creator. Everything she touches turns to gold. As soon as the Texturizing Hair Spray launched in 2016, it become the hottest product of the year. Not the month. The year.

In 2017, the Dry Shampoo Foam is the newest and most coveted addition to the OUAI Haircare line. Now, we know we see a lot of trends and innovations coming through, but this launch is one of the best yet. In all categories.

If you want to know more about Jen, you can read our exlcusive interview with her, and discover some of her ambitions for her brand in the future.

What does OUAI stand for?

Ouai means “yes” in French, but is a super chic, and very Parisian way of doing so. OUAI Haircare stands for yes; to say yes to fabulous hair, yes to good formulations, and yes to a simple routine.

You can read more about our favourite OUAI products below, but first we are getting to grips with how to apply two of OUAI’s bestselling products.

How to use the OUAI Wave Spray

  1. Shake up the Wave Spray to ensure the product is well mixed.
  2. You can either mist onto dry or damp hair, for beautiful texture and to achieve beach waves.
  3. If you want a little extra volume, spritz onto the roots and lock in with heat from your hairdryer.

How to use the OUAI Treatment Mask

  1. Apply the treatment mask throughout the hair, after cleansing thoroughly.
  2. Comb through the hair, to ensure that every stand is evenly coated.
  3. Leave on for 5-10 minutes while you do some online shopping at lookfantastic.
  4. Rinse, and then follow with your conditioner if you have incredibly dry hair.
  5. Use twice a week for normal, or for drier hair types, use daily after shampooing.

Top 5 OUAI Haircare Products

No matter your hair type, the OUAI Haircare line has something for everyone. From shampoos and conditioners, to all matters of styling products, are you ready to say hello to your healthiest hair yet?

  1. OUAI Dry Shampoo Foam
    Buy now with Lookfantastic

    OUAI Dry Shampoo Foam

    This new launch is the exact reason why us beauty editors love our jobs.

    The OUAI Dry Shampoo Foam is unlike any other hair refreshing product we have tried, and leaves our locks feeling super healthy and revitalised.

    Unlike other dry shampoos, which spray powdered mist onto your hair, and can leave it feeling and looking chalky, the OUAI Dry Shampoo Foam actually dispenses a mousse like consistency. This foam is to be sprayed onto sections of your hair and massaged in to absorb excess oil and leave your hair looking and feeling fresh.

    Don’t be put off by the word “foam” though. This dry shampoo doesn’t leave your hair feeling sticky. It absorbs instantly and leaves your hair feeling super soft.

    The magic comes in the ingredients: Volcanic Minerals are incredibly absorbent to remove product and oil build-up, while Panthenol adds the essential softness to make your hair appear freshly washed.

    Buy now with free delivery
  2. OUAI Texturizing Hair Spray
    Buy now with Lookfantastic

    OUAI Texturizing Hair Spray

    This is the cult product talked about by everyone, loved by everyone and usually out of stock because everyone is replenishing it.

    The Texturizing Spray is pretty much a multitasking miracle. It works as both a volume booster, hairspray and dry shampoo as it reduces excess oil, adds bounce and sets your hair.

    It’s brilliant for using after you have straightened or curled your hair and don’t like the traditional feel of hairsprays, as it will help to hold your style without weighing it down or causing the hair to feel quite hard.

    Buy now with free delivery
  3. OUAI Clean Shampoo
    Buy now with Lookfantastic

    OUAI Clean Shampoo

    Everyone needs a clarifying shampoo that they can use once a week to remove product build-up and leave hair feeling clean and healthy again.

    Although you may love your regular shampoo, it can actually build up in the hair and over time, leave it looking flat and oily. The OUAI Clean Shampoo is the ideal antidote to this as it rinses away congestion from your locks to leave you with super cleansed and refreshed hair.

    Don’t be worried about it leaving your hair feeling dry or stripped though. Its gentle and sulphate-free formula is enriched with a unique Smart Technology Complex that contains Amino Acids and Keratin to strengthen and condition your locks.

    Buy now with free delivery
  4. OUAI Wave Spray
    Buy now with Lookfantastic

    OUAI Wave Spray

    The OUAI Wave Spray is the perfect product if you want to achieve beautifully tousled waves and loose curls to your hair.

    Thanks to its blend of Rice Proteins and OUAI’s Smart Technology Complex, the spray helps to give texture, volume and hold to your hair without compromising on its softness, shine or health.

    You can use it on all hair types, and depending on the result you want, it can be used in different ways.

    • If you want a little extra volume, spritz onto the roots and dry as normal.
    • If you want a more laid-back, beach look, spray onto damp hair to help add a little texture.

    Read more about how to use the spray above.

    Buy now with free delivery
  5. OUAI Treatment Mask
    Buy now with Lookfantastic

    OUAI Treatment Mask

    A hair mask is a brilliant way to add moisture back into your locks when they’re feeling a little frazzled.

    The Treatment Mask from OUAI contains a blend of hero ingredients that help to repair your hair in just 10 minutes. Made with Artichoke Leaf Extract, which helps to seal the hair cuticle and prevent further damage from occurring, the mask is also infused with Amino Acids and Keratin for protein to help strengthen the fibres.

    With the ability to help repair damage from pollution, UV damage and heat styling tools, it’s a great weekly mask to ensure your hair stays looking its best.

    The scent is blended from Rose, Lychee and Bergamot, which lingers in your locks all day. Perfect.

    Discover how to use the mask above.


    Buy now with free delivery



Skincare Specialist

I am a big believer in the idea that beautiful Make Up begins with a superb skincare regime. I like to enhance my natural beauty rather than cover up and I am always on the lookout for great products which really work. When I am not writing about all things beauty, I like to do Yoga and I make an amazing brownie. It is all about balance!