Aveda Smooth Infusion

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Aveda is a world leading brand in the luxury haircare industry. Broken down, A-Veda literally means ‘all-knowledge’ in Sanskrit. The roots of the company and its creations lie in the ancient Indian practice of Ayurveda, a holistic approach to medicine and healing, using products found in nature.

Ayurveda uses four treatment plans to holistically treat and cure illness, which can be seen in Aveda’s creations. Upakarma (Treatment) branches out into Langhana (Depleting), Brimhana (Nourishing), Sodhana (Purification), and Samana (Pacifying). Aveda’s ranges work to restore hydration to depleted nutrients in hair fibres, nourishing dry and damaged hair, purifying and cleansing built-up toxins, and calming sensitised skin and scalps.

Aveda’s goal is to fuse their knowledge with botanically based ingredients to create high-performance products that are better for you, and better for the environment. Focussed on the idea of ‘Sustainability’, Aveda creates products that work to sustain the strength, health and vitality of your hair, whilst using their influence in the beauty industry to promote environmental sustainability. Using organically grown flowers and plants where possible, Aveda promotes an excellent working relationship with their farmers who cultivate the ingredients for their products. This means that when you purchase an Aveda product, you are not only investing in the health of your hair, but the health of the environment, and equality in sustainable agriculture.

The Smooth Infusion Range has been designed by Aveda to help combat frizz and flyaway hairs by smoothing the hair fibres to help lock in hydration. The range contains a unique blend of aloe, maize and guar-bean to smooth the hair and create a sleek texture, helping to keep hair straight. The aloe present in the products is a key source of moisture, which helps to protect from heat damage, and nourish dry hair, which in turn keeps hair fibres smooth, shiny and glossy. The range has been designed to work in harmony with each other, containing products to cleanse, condition, style and treat, to infuse your hair with smoothness and shine.

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