ABOUT THE BRAND Biolage launched in 1990, when founder Arnie Miller saw that nature could be harnessed to protect and nourish hair. Today, Biolage is recognized worldwide as a leading player in professional natural haircare, and that reputation only continues to grow inspiring itself from the skincare industry innovations. Our latest iconic launch? Biolage R.A.W is a Real, Authentic, Wholesome natural haircare range launched in 2017 and already loved by the blogosphere. It is the perfect balance between nature, hair health and performance. We make sure that every single ingredient that goes into our formulas is respectful to the earth- from production to end use as well as to yourself to deliver salon worthy hair. We believe in giving you the best. So in joining the Biolage R.A.W family, you are not only discovering the incredible feeling of healthy hair, you are caring for the planet, too.