About the brand

FACE Stockholm is the only Swedish cosmetics company that offers makeup and skin care that is true to the Swedish beauty ideal – naturally based, trend forward, simple, clean, gorgeous and fun. FACE Stockholm offers a spectacular and unrivaled range of colors and uses only the highest quality ingredients.

In the early 1980s, FACE Stockholm founder Gun Nowak owned three of the hippest fashion boutiques in Sweden. FACE Stockholm grew out of her frustration at not being able to find makeup to match the neon fashions of the time. “I didn’t set out to do makeup” says Nowak, “but I wanted every color and I couldn’t find them anywhere. I saw the opportunity.”

Starting with her first shop in 1982 in Stockholm, FACE Stockholm was an immediate success.