About Us

For over 30 years, Ouidad has perfected a customized and professional approach to curl care with products specifically formulated for every curl type-from loose curls and waves, to spirals, tight curls, and coils. We are: stylist created, salon perfected, and curl approved.


The Ouidad philosophy knows curls inside and out. Our professional formulas are sourced with the most sophisticated, good-for-curl ingredients. Others may talk to curls, but only Ouidad speaks their language.