Shop The Range
Cleanse and Condition
Ouidad shampoos are gentle on curly hair’s cuticle, with the best botanical ingredients, and we offer both sulphatefree and deep cleansing formulas to help curls look healthy and defined.
Your curls deserve to be treated right. With indulgent moisturizing ingredients and essential nutrients, our masks and treatments go deep to restore hydration and strength to curly hair.
Choose your look: Go natural for lazy weekends. Style it up to make an entrance. Whatever your mood, we’ve got the styling products to take you there.
Detox and rebalance your scalp with Ouidad’s curated selection of cleansers, masks, serums, and treatments. It’s time to get to the root of the problem (literally).
About The Brand
Ouidad is the Original Curl Expert with one iconic idea—let curls be curls. For over 30 years, we’ve perfected a unique customized approach for each curl type—Loose, Classic, Tight, and Kinky curls. The Ouidad philosophy knows curls inside and out. We’ve sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Our certified salons and in the USA are staffed by the most skilled curl experts in the industry, trained in our trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language.