Shop The Range
Advanced Climate Control
Frizz control hair products designed for curly hair. Browse Ouidad's selection of anti-frizz products that will let your curls shine no matter the weather.
Treat & Repair
When curls need serious TLC, it’s time to call in the rescue squad. Our layerable hydrating products and treatments are designed to boost moisture and get curls back into shape, at every stage from shower to styling. It’s no miracle!
About The Brand
The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.
Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.
We believe that curls are beautiful, brilliant, and brave. We’re committed to letting curls be curls.
"Curls have a language of their own"