About The Brand

Ouidad is the Original Curl Expert with one iconic idea—let curls be curls. For over 30 years, we’ve perfected a unique customized approach for each curl type—Loose, Classic, Tight, and Kinky curls. The Ouidad philosophy knows curls inside and out. We’ve sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Our certified salons and in the USA are staffed by the most skilled curl experts in the industry, trained in our trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language.