About the brand

Color care without compromise is the POWER OF PUREOLOGY. We create our high performance formulations, whilst caring for our planet and animals, with beauty and integrity in mind. As the pioneer of VEGAN COLOR CARE, we strive to provide professional luxury products, whilst championing sustainability.


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Explore sulfate free haircare with Pureology

Pureology is a professional haircare brand owned by the L'Oréal group. Established in 2001, Pureology was one of the earliest adopters of completely sulfate-free haircare, and today they carry that legacy on as proudly zero-sulfate and vegan. Pureology products are formulated to offer salon-quality colour care at home, protecting your hair's colour from sun damage, wear and fading all year round.

As well as being 100% vegan, all Pureology haircare products are paraben-free and mineral oil-free, as well as being concentrated to reduce water wastage. The Pureology product range has been slimmed down in recent years to focus on those benefits that matter most: hydration, strength, toning, texture, smoothing and hold. The Pureology message is simple – salon-quality haircare shouldn't cost the earth. Pureology products are ethical, natural and designed for hair with bright, vibrant colour that deserves to be on display.

We are official UK stockists of Pureology colour care and Pureology haircare products, including jojoba shampoos and conditioners to moisturise and hydrate dry hair, and Strength Cure shampoos to revitalise and protect vibrant blonde hair. Browse the full range of Pureology products online today and pick up natural essentials to support your ethical haircare regime.

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