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About the Brand

Start your personal skincare journey with The INKEY List.


With a focus on hero ingredients and simplifying skincare jargon, their mission is simple: create premium and affordable skincare that delivers results.

No matter your skin concern INKEY have an array of products that deliver results without breaking the bank.

From oily skin to dry skin there is an ingredient for you, and The INKEY List is here to help you find your perfect recipe

The INKEY List Best Sellers

The INKEY List

The INKEY List was founded by Colette Laxton and Mark Curry in 2018 under the belief that what was missing in the beauty industry was clear communication and facts. The INKEY List empowers customers to make informed decisions about the beauty products they buy. To do this, they developed the askINKEY service, which opens up communication between brand and customer, enabling customers to get to the facts behind the skincare products they're buying and the ingredients that go into making them.

The INKEY List product range is designed to be affordable so it empowers customers to experiment, finding the right products and product combinations to match their skincare requirements. The INKEY List skincare products are deliberately simple so that users can enjoy maximum flexibility. Like a pick 'n' mix of beauty products, the INKEY List products are for consumers who know what they want.

If you value simple, effective skincare products with clear labelling and transparent ingredients lists, the INKEY List skincare is for you. LOOKFANTASTIC is an official UK stockist of the INKEY List products, including bestsellers such as the Salicylic Acid Cleanser, Oat Cleansing Balm and Caffeine Eye Serum. Browse the INKEY List skincare today and unlock unlimited combinations of science-backed skincare for all skin types.