For too long, we’ve been at the mercy of
bad fake tan. On one side was the risk of sun beds and lasting sun damage. And
on the other, the fuss of traditional fake tans.
We deserved better. We wanted a natural,
sun-kissed tan, without the sun. A subtle, holiday glow without the streaks,
smell and unnatural shade. And we wanted natural ingredients, a simple
application process to suit every skin type.
Free from fuss. Free from sun damage.
Free from compromise.
So we created Vita Liberata.
Inspired by the vital power of nature,
our unique range of naturally derived self-tanning products give you the
effortless, golden tan you deserve. Because it’s not just self tan. It’s
It’s a few minutes of the day just for
you. It’s feeling confident enough to step out of the shadows, free to be your
best, brightest self. Free to be you.
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