The Weleda brand was founded in 1921 by Rudolf Steiner, Dr Ita Wegman and Oskar Schmiedel, and is a leading manufacturer of natural, holistic and organic pharmaceuticals and cosmetics.
In 1921, Schmiedal’s trial laboratory at the Goetheanum was merged with a chemistry company and was moved to new premises in Arlesheim. This marked the start of what became known as the Weleda company – however, the name wasn’t decided on until sometime between 1924 and 1933. The Weleda name was created by Ruby Steiner and was based on the Germanic healer, Veleda. Its logo, which encompasses a staff and an Aesculapian snake, acts as a visual metaphor for the combination of holistic and anthroposophic medicine.
Weleda's product catalogue includes skincare products for both women and children, but its biggest seller is Skin Food, which is made using wild extracts of pansies, chamomile and calendulas. These magical ingredients aim to help soothe and hydrate the skin. Simply rub it over dry areas such as the elbows to repair dry skin and cracks.
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