Sol de Janeiro Brazilian Joia Shampoo 90ml

Top Notes: Pistachio, Almond.
Heart Notes: Heliotrope, Jasmine Petals.
Base Notes: Vanilla, Salted Caramel, Sandalwood.

Enjoy hair that feels stronger and more resilient than ever with the Sol de Janeiro Brazilian Joia Shampoo, a nourishing formula that’s designed to double the strength of your strands*. Created using patented SOL Seal Technology™, the shampoo benefits from the fortifying properties of plant-based Keratin microbeads, which wrap your locks in a protective shield to help seal up to 74% of split ends*. You’ll be treated to a finish that appears smoother and silkier with fewer signs of damage and distress. Boasting a 54% reduction in breakage*, the shampoo helps to prevent split ends from forming as quickly in the future.

Blended with a whole host of Brazilian ingredients that suit a diverse range of hair types and textures, your hair will be brimming with the country’s finest beauty secrets. Added Brazil Nut is rich in selenium, helping to strengthen strands alongside Buriti Fruit Oil, packed full of healthy fats that combat dryness. The oil also promotes a lustrous shine, restoring a healthier appearance to hair that’s in need of some pampering. Moisture superhero Coconut Oil takes care of both your scalp and hair, locking in hydration while Cupuaçu Butter battles frizz, leaving you with a sleek, silky finish.

Enriched with Sol de Janeiro’s Cheirosa ’62 fragrance, your locks will be left smelling as good as they look. The sweet, comforting scent is made up of rich, gourmand notes like Salted Caramel, Vanilla and Almond, melting into heady Jasmine Petals and Heliotrope for a sumptuous finish.

Suitable for all hair types, including coloured. Free from parabens and sulphates.

*Compared to control when shampoo and conditioner are used together.

Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea (Açaí) Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5).

Inspired by the positive Brazilian attitude of celebrating everyone’s uniqueness without judgement, Sol de Janeiro was born. Award-winning creators of vegan skin and bodycare charged with addictive scents that whisk you straight to the shores of Copacabana, the cruelty-free brand is best-known for its iconic Brazilian Bum Bum Cream, enriched with sustainably sourced Amazonian ingredients that promote a smooth, firm, bikini-ready derrière.