Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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Achieve a long-lasting eye makeup look with Urban Decay's Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products.
Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap.
Urban Decay Primer Potion UK’s #1 Premium Eye Primer*
*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
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Customer Reviews
5 stars rating 125 reviews
4 stars rating 27 reviews
3 stars rating 10 reviews
2 stars rating 4 reviews
1 stars rating 4 reviews
Top Customer Reviews
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Superb
Cannot live without this product! I’m now on my third tube . I have oily lids which is problematic for eye shadow and this product makes sure my eye makeup last all day. It really works.
by Sarah Verified Purchase
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Can’t fault it
Shopping is straight forward and easy on ‘Look Fantastic’ and I can always find what I’m looking for plus there’s always new products to discover. I have bought Urban Decay products from their beginning and still love this brand years later. What’s great about shopping here is I can buy different brands I like, all from the one site rather than each individual products site which saves a great deal of time and saving on shipping costs
by Maggie Verified Purchase
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LOVE THIS PRODUCT
I absolutely love this product, I am now on my second bottle and will purchase again. Its a great base for eyeshadow, it makes the colour pop, stops creasing and make it last longer. I've also started using this as a primer for my under eye concealer and it works amazingly well. Such a great product
by Kim Verified Purchase
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amazing
I have to say I have been using this product for a while now and I am a big fan. The make up really lasts waaay longer than without it. The application is user friendly. I use it daily and I highly recommend it.
by makeupfan Verified Purchase
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Noticable difference
This provides a staple base for you to work with on the eyelid and helps let eyeshadow pigments shine through at their best. Helps shadows stay on much better.
by Rachel Verified Purchase
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I like it
I mean... WOW. Best product ever for me. I have oily eyelids and when i used this product i feel very relaxing because my eyeshadows doesnt look bad. Best reccomendations!
by Ketrin Verified Purchase
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Great primer
This primer is everything! I used to use concealer as my primer until I got fed up with creasing (due to the moisture) and decided to invest in a good primer and this is it! It is super lightweight so doesnt feel heavy on the eye and really makes my eyeshadow pop AND stay in place. I have quite dry lids and it doesn't cling or emphasise anything apart from the colour of shadow and honestly it makes shadows a dream to blend!
by LaurenAnn Verified Purchase
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A must have!
Love this! It makes my eyeshadow go on flawlessly and it stays put all day with no creasing, highly recommend.
by LucyC Verified Purchase
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DIsappointed
I've heard the great reviews for this product so I decided to try it. It didn't do much good for me - I tried different eyeshadows from different brands, but it wasn't making the shadows look better than when they were applied without it. It also made the skin on my eyelids dry out in about 5 minutes after applying it, which is strange for me as I've never had any bad reactions to any product before. Maybe the product I got was from a bad batch, or maybe the quality is not as good as it used to be. I do not recommend it, especially if you have sensitive skin - mine is not sensitive and still I got a bad reaction from it.
by Dobi D Verified Purchase
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UD eye primer
I had high expectations of this product given the price tag but it disappointed me! It felt grainy going on and didn’t offer much in a way of coverage and it felt slippy to apply my eyeshadow.
by Ads Verified Purchase
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