If you haven’t heard of T3 and their amaazing hair styling range, you simply must have been living under a rock for the past, like what, 11 years?! Adored by celebrities, fashion and beauty bloggers and professional hair stylists alike, T3 has been at the forefront of the hair styling pack for a decade and a bit – and it’s no wonder the haircare heroes are still going strong with the fabulous range they have on offer. That’s why we’re very, very excited to reveal that as of today, T3 haircare is available to purchase here at Lookfantastic! Oh, we are good to you, aren’t we?!
I know we’re gushing a bit about the T3 collection, but honestly, the T3 story deserves to be told. Let’s rewind all the way back to January 2003, when T3 founder Kent Yu found his girlfriend’s morning beauty routine included lots of high-priced, high-performing products. But when it came to drying her hair, she was using a supermarket hair dryer that fried her locks to a crisp, leaving them brittle, dry and damaged. Kent decided it was high time a dryer was created that delivered the same quality performance as her beauty products, and soon enough, a gem of an idea was born…
Tourmaline ‘The Electric Stone’
During a year of research, Kent learned about Tourmaline, otherwise known as ‘The Electric Stone’, which is used in commercial applications because of its gemstone properties. When heated or put under pressure, Tourmaline naturally emits negative ions and infrared heat, which is better for your hair, as the negative ions speed up drying by breaking water droplets into smaller molecules, helping to keep hold of your hair’s healthy moisture.
By February 2004, the first ever Tourmaline hair dryer was born – the ‘T3 Featherweight‘ and soon enough, the phenomenal product became a firm favourite with the likes of influential session stylists, such as Orlanda Pita. 2006 swung around and the celebrity buzz surrounding T3 became louder than ever, after the T3 dryer was selected for the Oscar bag, and given to Britney, Fergie & Sarah Jessica Parker. The haircare brand continued to fly high, and T3’s hair tools became the first ever to featured – and recommended in high-end fashion and beauty magazines. What an accolade!
Today, T3 continues to thrive, and more recently, the hair tools brand has launched the new Featherweight 2 dryer and Featherweight Luxe 2. Boasting Tourmaline SoftAire technology, air volume is increased as the air through the dryer can be driven whilst keeping the temperature and air velocity the same. Other dryers emphasise air velocity over air volume, which can cause hair to whip around, resulting in frizzy hair and annoying flyaways.
So, without any further ado, let’s take a look at the some of the exciting new T3 launches hitting Lookfantastic today!