FACE Stockholm

FACE Stockholm

If you haven’t heard of FACE Stockholm before, then take note; this is a makeup brand you need to know! Scandinavian influences are everywhere right now, from homeware to fashion and this Swedish brand is bringing ‘Scandi cool’ to the world of beauty too.

About FACE Stockholm

Started in 1982 in Stockholm, FACE Stockholm was inspired by the Swedish beauty ideals; simple, clean and fun cosmetics, from high quality ingredients. Run by a mother-daughter duo Gun Nowak and Martina Arfwidson, FACE Stockholm is all about allowing women to express their individuality and feel beautiful. After starting with just one store in Stockholm, they now have shops all around the world.

Gun Nowak started the store with a real passion for colour and design and this still shows in all the products today. Sleek, simple and stylish packaging and a bold colour range make this the perfect makeup brand for any fashion-conscious beauty lover.

The FACE Stockholm Makeup Range

The makeup range from FACE Stockholm is centered around beautiful skin with standout eyes and lips. We’re giving you a brief introduction to some of the amazing makeup products and what they do.

FACE Stockholm Foundation and Concealer

A fresh face has been the calling card of Scandinavian models for a long time; think Helena Christensen, Freja Beha Erichsen and Hanelli Mustaparta. The FACE Stockholm foundations and concealers provide targeted coverage whilst keeping skin looking fresh and natural.

With a selection of dewy foundations, lightweight tinted moisturisers and mineral powders, you’re guaranteed to find the perfect finish for you. We adore the range of clever corrective concealer pots, which cover everything from under eye shadows, to red scars or spots. For a multi-tasker, try the BB Natural Beauty Balm. It can be either a lightweight base or a perfecting primer and the texture feels amazing on the skin.

FACE Stockholm Eyeliner, Eyeshadow and Mascara

Cream, Matte and Pearl Eyeshadows allow you to gently highlight the eye contours with soft, natural shades. As with the foundations, FACE Stockholm have clever products which help you perfect your makeup look. Prep your lids with Eye Fix and it will neutralise your eyelids for the perfect colour payoff and long-lasting finish when you apply your shadows.

Ramp up the impact by adding bold eyeliner and plumping mascara. We love a winged liner and the Precision Eyeliner has a smooth, quick-drying formula. Pair with the Luxe Lash Mascara, with its v-shaped brush that boosts every lash, for a bold finish.

FACE Stockholm Lipstick and Lip Gloss

The Scandinavian aesthetic is so often clean and crisp, but it is also about having fun and showing your personality. Brands like Marimekko and Ganni have long shown the bold, playful side of Scandi style and FACE Stockholm Lipsticks are all about that bright, fun colour.

Available in Matte and Cream finishes, with a whole host of shades, the FACE Stockholm lipsticks all nourish the lips whilst giving a long-lasting finish. The bold poppy ‘Sangria‘ shade is perfect for spring and if you prefer neutral tones, try out ‘Naked‘. For a more sheer look, try the Pot Gloss. The shade ‘Unique‘ gives a gorgeous, sheer berry colour that we love with natural looking skin and light eye makeup.

FACE Stockholm also have some incredible problem solvers. Avoid lipstick bleeding and neutralise the lip colour for the perfect colour payoff with the Perfect Lipliner. Plus, it can be used to correct any smudges around the edges of your lips. For a lip boost, the Lip Enhancer helps plump and nourish lips and can be worn under lipstick too.



If you are intrigued by Scandinavian Beauty, browse the FACE Stockholm range available on to buy today.



Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid