Why damaged hair needs targeted care
L’Oréal Professionnel have been inspired by the technology and development in restorative skincare treatments. Now they are using their own expertise to design a hair care range that targets and tackles all types of damaged hair, whatever the reason for it. In normal, natural hair, the cuticle is smooth, light is reflected and hair is shiny. In dry damaged hair, the cuticles are raised, hair lacks shine, feels rough and tangles easily. If it doesn’t have the right treatment, it becomes damaged due to a loss of important lipids. The cuticle scales can break off in places, exposing the inner cortex. If the inter-cellular cement cracks and is missing, it will cause the loss of invaluable lipids and proteins, leaving your hair dull and lifeless.
About the Absolut Repair range
L’Oréal Professionnel Absolut Repair works to replenish all hair zones immediately by putting back these valuable lipids, with the brand’s breakthrough ingredient Lipidium. The new and improved formula contains even more Lipidium for a quicker healing process. This unique technology contains a blend of four specific elements to reconstruct the three layers of the hair from the inside out. Lactic Acid reconstructs the centre cortex, Phyto-Keratin and Ceramides rebuild structure and force in the outer layer, and Lipids provide a protective barrier that locks in all of the ingredients so they can continue to actively work. Pretty impressive right?
Someone who is just as impressed as us is the brand’s first ever spokesperson, actress Kirsten Dunst. With her beautiful, blonde and healthy head of hair we can’t help but think that if it’s good enough for her, we say it definitely is for us! With a range including shampoo, conditioner and targeted treatments, the L’Oréal Professionnel Absolut Repair is a must have for gorgeous hair.