Redken Blonde Idol

Redken Blonde Idol

They say that blondes have more fun and with the Redken Blonde Idol collection, they definitely do. The new range by Redken is here at Lookfantastic and we cannot contain our excitement, especially as their blonde ambassador is none other than world famous model Jessica Stam. Find out why this is the ultimate collection for keeping your blonde in tip top condition.

About Redken Blonde Idol

This range has an exclusive Kera-Bright system to balance, brighten and beautify your brilliantly blonde hair. They understand that no two blondes are alike so their products can be customised to suit your hair’s needs with conditioners best suited for golden blondes or a custom toned conditioner for violet blondes.

We also love their campaign with Jessica Stam;  after walking for the likes of Chanel, Givenchy and Jean Paul Gaultier, she has become known for her striking looks. We’re not surprised Redken has made Jessica Stam one of their blonde ambassadors, as her platinum locks are anything but ordinary. Can using the products make us just as gorgeous as her please?

The Blonde Idol Collection

The Blonde Idol range includes a Sulphate free Shampoo and the custom-tone conditioner available for warm blondes or cool violet blondes. This is our favourite as not only can you adjust the colour depositing and conditioning formulas to suit your hairs shade but it comes in two variations depending on the type of blonde you are. The Violet Custom-Tone Conditioner helps to neutralise the brassiness of your cool locks whereas the Gold Custom-Tone Conditioner helps maintain the warmth of golden blondes.

How to use Blonde Idol

The clever packaging on the Blonde Idol lets you choose just how much help your hair needs. Choose from three different levels of colour deposit:

Minimum Colour Deposit

This is for when your hair has been coloured in the past 1-2 weeks and you want the Blonde Idol Conditioner to simply help maintain your hairs tonality. Whilst strengthening, conditioning and preserving the quality of your hair.

Medium Colour Deposit

To be used 3-4 weeks after hair colouring and your hairs tone needs slightly adjusting due to colour fade. This medium colour deposit is also great for when your hair has had some sun exposure or after a swim when hair can seem green in tone.

Maximum Colour Deposit

This is great for hair that has been coloured 5-6 weeks ago and has become brassy or flat, use this setting when your hair has had extreme sun exposure or excess swimming.

Whether you’re a golden toned, beach blonde beauty or you prefer cool, platinum blonde violet locks, this wonderfully innovative range by Redken is sure to keep your hair looking salon-fresh and vibrant until your next set of highlights!



Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid