About the brand

The unique story of the AVEENO® brand began back in 1945 with two brothers, who in conjunction with the Mayo Clinic Dermatology Centre began experimenting with ingredients for skincare. This led to the development of the first AVEENO® product, which contained 100% very finely milled colloidal oatmeal to help soothe skin. Around the world, the AVEENO® brand continues to act as a pioneer in the discovery of naturally active ingredients with real skincare benefits!

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"Aveeno was formed in 1945 after two American brothers – Sidney and Albert Musher – wanted to create a skincare brand based on their research into the benefits that oats can have for the skin. The brothers believed that oats were a super ingredient that held the key to smoother and more beautiful skin. Finely-milled colloidal oatmeal, which is the star ingredient of many Aveeno products, has been used since ancient times to treat dry skin. With help from the world-renowned Mayo Clinic group of dermatologists, their differing sets of expertise were fused to create what we know today as the Aveeno brand.

Although the brand still celebrates the power of oats through cult classics such as the Daily Moisturising Lotion, it has focused more recently on how microbiome levels in the body differ between healthy skin and damaged skin. This technology has been adopted in star products such as the Skin Relief Moisturising Body Wash through the stimulating infusion with prebiotic oats.

Aveeno products are suitable for use by the whole family. Whether you suffer from dry or sensitive skin or have a baby in the house and are looking for something extra gentle, there’s a product for you.

LOOKFANTASTIC are official UK stockists of Aveeno."

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