Smashbox Primers

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If there is one makeup item Smashbox are known for, it is their primers. What began with the cult Photo Finish Foundation Primer has now expanded into a range of primers in different formulations and textures to perfectly prep your skin for makeup. With a primer for every skin type, you’ll find your perfect match in the Smashbox primer collection.

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"Smashbox Studios was founded in 1990 by the great-grandsons of the Hollywood makeup guru Max Factor. But six years later, David, a fashion photographer, and Dean, a businessman, decided to combine their talents and connections to turn their popular photo studio into Smashbox Cosmetics. The brand's wide range of products, including lipsticks, primers, foundations, eyeshadows and more are all cruelty-free.

At the turn of the century, Smashbox launched its most iconic product, the Photo Finish Foundation Primer. Using David Factor’s knowledge of the camera, they were able to create a formula that could resist the shiny spotlights for a flawless finish. This made it a must-have for photographers, stylists and models in the fashion and beauty industries worldwide.

Today, the Smashbox Photo Finish Primer remains the brand’s best-selling product and is a cult favourite with fans. Ingredients such as Vitamins A and E turn the skin into a flawless blank canvas, smoothing out imperfections and signs of ageing ready for foundation application. Other popular products include the Smashbox Photo Finish 24-Hour Shadow Primer and the Smashbox Photo Finish Hydrating Under Eye Primer.

LOOKFANTASTIC is proud to be the official stockist of Smashbox Cosmetics in the UK."