About the brand

Too Faced is a serious makeup brand that knows how to have fun. Back in the ‘90s, darkness was all the rage and pink had a bad reputation. Enter Jerrod Blandino and Jeremy Johnson. They got their start behind the makeup counter but quickly became unimpressed and distressed by the too-serious state of the cosmetics industry. Longing to start a company that celebrated individuality, unapologetic glamour and femininity, Jerrod and Jeremy created Too Faced. 

What began as a boutique brand with big dreams, Too Faced has grown into a beauty industry leader, creating fun, innovative, cruelty-free cosmetics that encourage women to dream big, never give up, and add a wink to everything they do. Today, Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold. 

The sky’s the limit! Especially if it’s Pink.