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SHOP VIRTUE BESTSELLERS

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Meet the most scientifically advanced hair care ever made.

Virtue®'s patented Alpha Keratin 60ku® is an all-natural keratin protein originally used to heal the wounded skin of soldiers. Now it’s clinically proven to heal hair. See the results for yourself.

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Shop By Hair Concern

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ABOUT VIRTUE LABS

Beauty and biotech collide with the first and only hair care to use Alpha Keratin 60ku®, a whole keratin protein that’s nearly identical to the protein that makes up hair, skin, and nails. This wonder-working hair healer, paired with nourishing, hydrating ingredients, creates results-driven formulations unlike anything else.

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