Meet the most scientifically advanced hair care ever made.

Virtue¬ģ's patented Alpha Keratin 60ku¬ģ is an all-natural keratin protein originally used to heal the wounded skin of soldiers. Now it‚Äôs clinically proven to heal hair. See the results for yourself.

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ABOUT VIRTUE LABS

Beauty and biotech collide with the first and only hair care to use Alpha Keratin 60ku¬ģ, a whole keratin protein that‚Äôs nearly identical to the protein that makes up hair, skin, and nails. This wonder-working hair healer, paired with nourishing, hydrating ingredients, creates results-driven formulations unlike anything else.

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Virtue Labs

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  • VIRTUE Flourish Density Booster 120ml

    Price Lock: Save 30%

    These Black Friday beauty deals are locked in, so no need to wait!
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    4.6 Stars 5 Reviews
    RRP: £47.00
    £32.90
  • VIRTUE Healing Oil 50ml

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    Save 30% Discount has been applied to the RRP. Offer valid for a limited time only.
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    4.78 Stars 27 Reviews
    RRP: £43.00
    £30.10
  • VIRTUE Full Shampoo and Conditioner

    Save 25% Use Code: FLASH25

    Enjoy 25% off selected. Discount has been applied to the RRP. Offer valid for a limited time only.
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    3.0 Stars 1 Reviews
    £59.37