Causes of Hair Damage

‘Chemical - having too many colour or bleach applications will damage your strands, especially if they are constantly overlapped onto the ends of the hair.’

‘Styling - the longer the hair is, the older it is and when styled with heat and no heat protection, the fibres weaken and break.’

‘Natural - some hair can naturally be weak, meaning it needs extra help to maintain its strength.’

Identifying Damaged Hair

‘Commonly, damaged hair will lack strength, fullness and shine. This can be diagnosed visually through the appearance of split ends and breakage, causing the hair to look fine.’

Steps to Reduce Breakage

‘Limit hot tool use and take care with brushing and styling to not drag tangle or knots through the hair but start at the bottom and gently work your way up.’

Repairing Hair from the Inside Out

‘The hair is made of a protein called keratin, built of amino acids and peptides. Every time the hair is damaged, we lose peptides and the hair becomes weaker until it breaks. The Absolut Repair Molecular range replaces these peptides for immediate visible results.’

Building an Effective Haircare Routine

‘In cases of higher amounts of damage, we would always recommend using the full Absolut Repair Molecular routine as this will deliver the highest amounts of peptides and amino acids.’