Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
- Suitable for blonde, lightened, and grey hair
- Visibly brightening and moisturising
- Vegan
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
"Maintaining bright, balanced blonde is a full-time commitment, requiring regular toning and colour touch-ups. But what if we told you there’s a way to banish brassy tones and keep your blonde looking fresh and radiant all year long?"
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 58 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
My favourite purple shampoo
I have tried quite a few purple shampoos on my highlighted hair and this is my favourite. I only use it once or twice per week as otherwise it can be drying/difficult to comb through but that is enough to keep my hair cool toned. If you had a more ashy/grey colour it would also work excellently. I only leave on for 3 minutes as otherwise it can turn my hair a bit too purple. It leaves my hair feeling stronger.
by Ashley Verified Purchase
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Shampoo
Great for blonde hair. Gets rid of brassiness and leaves hair soft
by Elizabeth Verified Purchase
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Good but does dry hair out
Do think this is good helps with brass colored blonde hair but it does make.my hair feel dry after use. X
by naomi Verified Purchase
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The best purple shampoo
I have tried numerous toning shampoo’s over the years and this is definitely the best for me. The 250ml will last me at least 6 months as I only use it once or twice per week, only using a small amount. This was recommended by my hairdresser and I’m glad I took her advice. Great product.
by Sarah Verified Purchase
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Best one so far!
A little goes a long way! I could Instantly see the difference after blow drying. Hairdresser could notice the difference from 6/7 weeks since my last colour. Defo recommend this product.
by Abbie Verified Purchase
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Great purple shampoo
I think this could be my favourite purple shampoo, you don’t need a lot as it is very pigmented. I tend to mix a little bit with my normal shampoo so that you can get a nice lather. It leaves my blond hair really bright without the purple or grey tinge you get from some purple shampoos.
by Heather Verified Purchase
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Great
This toning shampoo does exactly as described. My hair dresser even noticed and asked what I had been using to maintain my colour.
by Melissa Verified Purchase
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Great for bleached or toned hair
Had my hair balayaged with bleach and toner. Although I’m brunette this kept the ends of my hair bright and keeps the colour going longer. It is VERY purple though, quite shocking in the shower
by hannah Verified Purchase
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The best
The best purple shampoo much more gentle than alot of others
by Paris Verified Purchase
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The best purple shampoo for me
This is really strongly pigmented (dyes your hands!) so I use once a week and it really lifts my colour but doesn’t build up like some of the cheaper ones. It feels a little drying so I need a conditioner after or a bit of hair oil but I think it looks after my hair.
by Lauren Verified Purchase
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