Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
- Suitable for blonde, lightened, and grey hair
- Visibly brightening and moisturising
- Vegan
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
"Maintaining bright, balanced blonde is a full-time commitment, requiring regular toning and colour touch-ups. But what if we told you there’s a way to banish brassy tones and keep your blonde looking fresh and radiant all year long?"
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 58 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
It works
Keeps the yellow away from my blonde highlights. Only need a small amount.
by Kirstie Verified Purchase
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Works to give a refresh
I use this once or twice a week and it gives a great refresh to blonde hair. Just need to give hands a good wash afterwards to avoid purple nails!
by Natalie Verified Purchase
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Review for Olaplex No.4P Toning Shampoo
This product is an effective toning shampoo that I use to maintain my newly bleached blonde hair, as it really does help neutralise any brassy tones between hairdressing appointments. However, it has proven to be quite drying to my hair, so I can't use it as often as I'd like. Hence, the four star rating, not five.
by Jacqueline P. Verified Purchase
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My go to purple shampoo
I have used high street version of this for years and decided to try this one. Game changer! My hair is not left dry and frizzy after using this. A little goes a long way, so lasts ages.
by Kirstie Verified Purchase
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Helps with those brassy tones
I’ve used the olaplex range for years now, and love the new addition of the purple shampoo. It’s really strong and helps eliminate those brassy tones.
by Natasha Verified Purchase
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Best shampoo for blonde hair
Love this shampoo always get complimented on the silver colour this leaves my hair. Really good for your hair too. Use twice a week leave on 5 mins and it’s perfect
by Beverley Verified Purchase
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Great but…
Lovely olaplex product that we have come to know and expect from Olaplex. I do love this product but much prefer the clarifying shampoo in this range. I purchased this and do still use alongside the clarifying as it gives a nice colour to the hair without really drying to out. Which I’ve found can happen with purple shampoos. This doesn’t dry it out which is great.
by Jacqueline Verified Purchase
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Mind!
Double check ingredients before purchase. After 4 weeks of using it together with Olaplex no 5 Bond Maintenance Conditioner my hair got very dry, weak and started to fall out. I only used the products 3 times a week maximum.
by Kola Verified Purchase
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Amazing!!!!!
I bit the bullet and started using Olaplex when I’d finally had enough of full head bleach and went onto shadow root and foils to use less and hopefully build strength back up in my hair. I’m so glad I did! I continued using this (every other wash), the normal shampoo&conditioner & no. 3 and no. 8 until my hair started to get super greasy. After researching, I found out that it does that when your hair is healthier and you don’t need it anymore! I was so happy!!! It truly is for damaged hair!!! It’s worked wonders and a year on my hair is amazing, completely different and so much healthier. This purple shampoo doesn’t dry your hair out like a lot do and it’s a great product to use when building up your hair strength if you’re blonde.
by Jaimee Verified Purchase
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Olaplex purple shampoo
Best purple shampoo I’ve used. Doesn’t go purple on scalp or leave a purple cast on hair
by Sharon Verified Purchase
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