Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for efficacy.
- Suitable for blonde, lightened, and grey hair
- Visibly brightening and moisturising
- Vegan
Discover a cutting-edge toning system with the Olaplex No.4P Blonde Enhancer Toning Shampoo. The shampoo offers customisable blonde maintenance, helping to neutralise brassy tones while intensely moisturising and brightening the appearance of hair in just one use.
Enriched with patented Olaplex Bond Building Technology, the formula works to transform dry, brittle strands into a soft, visibly shiny finish. It helps to enhance manageability, while delivering an illuminating effect. Saturated with highly-concentrated pigments, the best-selling purple shampoo allows you to choose your toning level: the longer you treat, the brighter the results. Suitable for all-over colour, balayage or natural blonde styles.
- Application: Apply to wet hair, distributing evenly. Lather fully and leave on 1-3 minutes. Rinse. For more intense toning, leave on hair for up to 5 minutes.
- Routine: Follow with Nº.5 Bond Maintenance Conditioner or Nº.8 Bond Intense Moisture Mask for extra moisture.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
"Maintaining bright, balanced blonde is a full-time commitment, requiring regular toning and colour touch-ups. But what if we told you there’s a way to banish brassy tones and keep your blonde looking fresh and radiant all year long?"
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Customer Reviews
5 stars rating 262 reviews
4 stars rating 58 reviews
3 stars rating 26 reviews
2 stars rating 15 reviews
1 stars rating 6 reviews
Top Customer Reviews
We really appreciate your thoughts! Our customer reviews on LOOKFANTASTIC are as real and authentic as our love for beauty, and we’re proud that they belong just to you and don’t reflect the opinions of us or The Hut Group.
Keeps my blonde hair bright and beautiful
Review: I love the Olaplex No.4P Toning Shampoo! It neutralizes brassiness without drying out my hair, and it leaves my blonde looking fresh, cool-toned, and vibrant. Plus, it smells amazing and makes my hair feel so soft and healthy. A must-have for anyone with lightened or highlighted hair!
by Hazel Verified Purchase
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Love it
Worth the price. Expensive but keeps the hair colour nice and condition well. Been using for a year now. Thank you.
by Ruby Verified Purchase
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Does the job
Refreshes any yellowing/brassiness. Took a star off because sometimes your scalp can look a tiny bit purple for a day or so, looks like it will stain your hands but it comes off after a wash. Brightens the blonde and leaves my hair soft, not much needed
by Ellen Verified Purchase
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Shampoo
Love this shampoo. If my hair is looking a bit brassy one wash with this shampoo and it’s back to looking fresh and fabulous.
by V Verified Purchase
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If your blonde and dye your hair, this is a must!
I use this once a fortnight, great for brightening up your blonde highlights in between colour! A little goes a long way.
by Comiskey4 Verified Purchase
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Works for brown hair!
I have brown hair with blonde balyage and this has helped keep the ashy blonde in my hair. Its really helping, can be abit drying but ive tried worse. With a good contioner/mask to follow you wont have problems
by Lydia Verified Purchase
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Brightened but killed my hair
As a purple shampoo it definitely brightened my hair but after 1 wash my hair became very dry and brittle. After 2 washes my scalp is also dry and my hair is in awful condition.
by Anon Verified Purchase
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Lovely purple shampoo
This product is great! Helps get rid of that brassy hair without drying it out like some purple shampoo’s do
by Kate Verified Purchase
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There are better
Tones really well however it does make my hair feel a bit yucky after using it which puts me off.
by Ally Verified Purchase
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Very impressed- instantly banished orange tones
First time using this and within 1 wash, the brassiness has gone!! I have highlighted hair and was using shampoo and conditioner specifically for lightened hair but over time it wasn’t as effective. My order was damaged in transit but look fantastic customer service was great and sent me a replacement! A little goes a long way, I have mid length hair so just used a small amount, only left it on for a minute but it did the job! Followed up with no.5p and my usual styling products and was really pleased with the result! Will definitely repurchase
by Abi Verified Purchase
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