Philip Kingsley Elasticizer Deep-Conditioning Treatment 75ml

A deep-conditioning treatment that delivers moisture to the strand, while providing UV protection.

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Image 1 - A close-up of a womans face and wet hair with white product on her hairline, next to a list of benefits which reads: KEY BENEFITS CLINICALLY PROVEN to reduce breakage after one use^ The solution to STRONGER, healthier-looking hair INTENSELY REHYDRATES fragile hair and redefines curls ^REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST. Image 2 - A list of key ingredients for a product is displayed on a textured white background, detailing KEY INGREDIENTS HYDROLYZED ELASTIN Helps strands stretch for reduced breakage, CASTOR OIL Helps lock in moisture, OLIVE OIL Boosts health and shine, and GLYCERIN Helps retain moisture. Image 3 - A before and after image showing the back of a persons head with long brown hair, frizzy and curly on the left, and smooth and straight on the right, with the labels BEFORE and AFTER. Image 4 - A woman with her eyes closed, smiling gently, wearing a white towel wrapped around her hair, with a hand gently touching the towel, next to text that reads TRICHOLOGIST TIP After applying Elasticizer, wrap hair in a warm towel. The heat created helps lift the cuticles, allowing the treatment to penetrate more effectively. Image 5 - A woman with long, dark, glossy hair smiles at the camera, with a customer review to her left that reads: I use this product weekly, and WOW. It helps get rid of flyaway frizzy hair. I started using it years ago and cant live without [it]. My hair looks GLOSSY and HEALTHY. CUSTOMER REVIEW. Image 6 - A white tube of Philip Kingsley Elasticizer deep-conditioning hair treatment is angled next to product claims reading 94% reported HAIR NO LONGER FELT LIKE STRAW after first use*, 8 in 10 reported hair felt HEALTHIER after FIRST USE*, and 8 in 10 reported hair felt STRONGER**, along with the product details PHILIP KINGSLEY ELASTICIZER Adds elasticity and bounce Apporte elasticite et tonus DEEP-CONDITIONING TREATMENT TRAITEMENT REVITALISANT EN PROFONDEUR 75ml 2.53 fl oz, and footnotes *INDEPENDENT USER TRIAL ON VIRGIN HAIR AFTER FIRST USE **INDEPENDENT USER TRIAL ON VIRGIN HAIR AFTER 4 WEEKS USE.

The Philip Kingsley Elasticizer Deep‐Conditioning Treatment is an essential part of every Philip Kingsley Clinical Treatment regimen. This unique product delivers a rush of moisture inside the hair cuticle and is especially beneficial for extremely damaged hair. This super moisturising intensive treatment adds silkiness, suppleness, elasticity, bounce and strength. The clever ingredient combination continues to provide UV protection even after washing ‐ helping prolong the life of colour treatments. Visible results from one application will build with continued use.

We love how the Elasticizer is a cult hair treatment that works beautifully on all hair types, whether it’s coarse, fine, medium or with naturally coiled curls. The conditioning formula includes Hydrolysed Elastin to penetrate your hair shaft and increase its elasticity without weighing your hair down, and Castor Oil to lock in moisture. Olive Oil moisturises for a shiny and healthy appearance, and Glycerin helps your hair to retain moisture. This treatment is moisturising and hydrating, and repairs damage from inside the hair cuticle to leave it soft, silky and luscious.

Recognised as the leading authority in hair health, Philip Kingsley 'the hair doctor' has over 45 years of trichological experience. With 50 years of expertise being poured into his awardwinning haircare products, you'll be left with healthy, beautiful hair. Every single Philip Kingsley product is based on Philip’s expert, Trichologically‐driven clinic formulations. The brand’s products not only address hair’s outward appearance, but also its health and integrity.

Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for at least 20 minutes (preferably over 60 minutes). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner, such as Daily Damage Defence Conditioning Spray, Maximizer Root Boosting Spray and Moisture Balancing Combination Conditioner. Finer hair textures should double‐shampoo to remove all product and for best results, use at least once a week.

Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for at least 20 minutes (preferably over 60 minutes). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner. Finer hair textures should double-shampoo to remove all product. For best results use at least once a week.

Give your hair an enhanced Elasticizer treat by covering with a shower cap and leaving on overnight
Apply Elasticizer before working out, then shampoo out post-gym
Use Elasticizer as a styling cream on natural tightly coiled hair