Step 1 - Identify your skin tone
To decide your skin tone, you have to identify whether you have warm or cool undertones. Relating to warm and cool colours as on the colour wheel, your skin undertone is the colour that comes though from under the skin.
You are likely to have a warmer skin tone if
- You suit gold Jewellery better than silver
- You have brown eyes
- You have warmer red tones in your hair
- You have green veins on your wrist rather than blue
You are likely to have a cooler skin tone if
- You suit silver Jewellery better than gold
- You have blue or green eyes
- You have blonde, brown or black hair with cooler tones
- You have blue veins on your wrist rather than green
Urban Decay Stay Naked Foundation (Various Shades)4.58 Stars 57 Reviewsfrom£24.80
Estée Lauder Double Wear Stay-in-Place Makeup 30ml4.81 Stars 859 Reviewsfrom£26.80
MAC Studio Fix Fluid SPF 15 Foundation (Various Shades)4.63 Stars 167 Reviews£21.60
Step 2 - Identify your skin type
Just like choosing your moisturiser, you need to pick the best foundation that works with your skin type, won't cause irritation and will hold. If you have quite dry skin, opt for a hydrating foundation with nourishing ingredients such as the Shiseido Synchro Skin Self Refreshing Foundation. If you have acne-prone or oily skin, chose an oil-free foundation that won't clog the pores like the Clinique Anti Blemish Solutions Liquid Makeup.
Clinique Anti Blemish Solutions Liquid Makeup 30ml (Various Shades)4.43 Stars 23 Reviewsfrom£21.60
Shiseido Synchro Skin Self Refreshing Foundation 30ml (Various Shades)4.67 Stars 24 Reviews£31.20
Step 3 - Try a sample
Once you've narrowed it down to a few shades that match your undertones and skin type it's time to swatch. Though it's more convenient to try it out on your hand, this can lead to a less accurate match as our skin can be different on different areas of our body. To get the most precise colour match, try each sample on your jawline to see if it blends in well to both your face and neck. Your winner will be the one that can't be identified from your natural skin.
NARS Cosmetics Natural Radiant Longwear Foundation (Various Shades)4.44 Stars 240 Reviews£28.00
Armani Luminous Silk Foundation 30ml (Various Shades)4.55 Stars 206 Reviews£43.00
bareMinerals Original SPF 15 Foundation (Various Shades)4.78 Stars 797 Reviewsfrom£23.20
Step 4 - Adjust your lighting
Like taking a good selfie, you've got to find the right lighting. Make sure that you check your foundation in natural daylight and bright indoor lighting to see whether it still looks like a good match; the last thing you want is to perfect your look to find that your skin tone on your face doesn't blend into your body.
Estée Lauder Double Wear Nude Water Fresh Make Up SPF 30 (Various Shades)4.36 Stars 25 Reviews£27.20
The Ordinary Coverage Foundation with SPF 15 by The Ordinary Colours 30ml (Various Shades)4.03 Stars 106 Reviews£5.90
benefit Hello Happy Flawless Liquid Foundation (Various Shades)4.4 Stars 20 Reviews£22.00
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