The Beauty Industry, Blogging and Your Voices

The world of beauty has changed so much over the last decade. No longer is it all about magazines and advertising dictating which products and brands are the ones we need to love; bloggers have changed the game.

Blogging and the Beauty Industry

With the rise of influencers, we are seeing ordinary people with a real passion for beauty having a voice. This is something we really believe in; we love finding out about the products and brands that our customers and readers swear by.

Over the last year, we've been looking out for some of the best voices in the online beauty industry and building relationships with some of the game changers as part of our ambassador programme; people like Lydia Elise Millen, Patricia Bright and Louise Thompson.

They are all incredible women and all have amazing insight into, knowledge about and passion for the world of beauty. We've already learnt so much from them and we know that they are women you turn to for advice and inspiration as well.

In 2017, we want to keep finding inspirational people that can help us build a lookfantastic community full of beauty lovers sharing their passion.

Imogen's Story

Sometimes chance encounters can lead to incredible things. With Imogen, that is exactly what has happened.

Recently, if you have subscribed to the lookfantastic YouTube channel or following our social media channels, then you will already have seen Imogen Hudson around.

Imogen is a blogger, soon-to-be Youtuber and one of our newest lookfantastic ambassadors.

We first crossed paths with Imogen at the start of 2016 when she came to one of our events. Our marketing and PR teams are always around at our events and it is always amazing getting to chat with everyone. On that night, Imogen instantly stood out with her enthusiasm and friendliness.

She kept in touch, continued to give us some incredible support and so when we had a big campaign to shoot, she came immediately to mind. She worked on our Beauty Secret launch and continued to be amazing to work with.

So, what started off as a one-off occasion ended up in us signing up Imogen as one of our ambassadors. Now she works with us every month on campaigns and events like facebook live videos, helping to present and talk about all things beauty.

However, we know that chances like Imogen's don't always come easily; brands like to work with big names and sometimes it can feel like you already need to have made it in order to be able to take things further.

What if you aren't going to events? What if you haven't been contacted by a PR? This is what we want to change.

The Beauty Set

It isn't just the big voices that have an incredible amount to offer and here at lookfantastic we want to offer a platform and opportunities for the best beauty influencers, regardless of size.

We want to help you get recognised so that chances like those that Imogen had can happen for you too.

This year, we want to help give beauty lovers big or small the chance to uncover more about the beauty industry and give you a platform to show your skills.

Whatever your reach, whatever your previous experience, whatever your age or gender, we want to hear from you.

If you are selected for The Beauty Set, you could find yourself involved with all sorts of amazing opportunities, including:

• Attending lookfantastic campaigns alongside top influencers and industry experts
• Strutting your stuff on professional video and photo shoots
• Attending exclusive lookfantastic beauty events as our VIP
• Being sent bundles of the latest beauty products worth £100 each month to try

As well as being with us for video shoots, photo shoots and events, we want to give you backstage access to some of the best names in the beauty business.

That includes time with our team of digital experts and top tier ambassadors like Lydia, Patricia and, of course, Imogen. It could be just what you need to kick start your career in the online beauty world.

To enter, all you need to do is submit a video of yourself via the Seenit Capture app by the 4th of February.  All the details and conditions are on site here but if you want to be the next big thing in beauty, it is an opportunity not to be missed.