Urban Decay Eyeshadow Primer Potion - Eden (11ml Tube)

Help your eyeshadow to last longer with Urban Decay Eyeshadow Primer Potion Eden. Presented in an easy-to-squeeze tube, it improves the vibrancy of your eyeshadow and keeps it in place for up to 24 hours, without creasing. Wonderfully versatile, this extraordinary elixir will keep your eyes looking pretty around the clock, and can also be worn alone as a shadow or a highlighter. - L.M.

Directions of Use:

• Smooth onto your eyelids
• Allow to dry
• Apply your eyeshadow
• Alternatively, wear alone as a shadow or a highlighter

Founded in California, 1996, Urban Decay disrupted the previously ‘pink-dominated’ beauty industry, championing individuality and creativity. Inspiring their customers to be ‘pretty different’ the brand is renowned for the best-selling Naked collection, creating rebellious colour cosmetics with high-performance formulas. Urban Decay promote ‘reinvention over perfection,’ with an experimental style that reminds us that beauty is about self-expression and having fun. Proudly PETA-certified cruelty-free, the brand continues to innovate vegan formulations.