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Everything you need to know about the LOOKFANTASTIC Foundation Finder

Everything you need to know about the LOOKFANTASTIC Foundation Finder
Penny Lafferty
Writer and expert9 months ago
View Penny Lafferty's profile

We are proud to introduce the NEW LOOKFANTASTIC Foundation Finder – the only beauty tool you need to find your perfect foundation match! 

We’re taking the guesswork out of shopping for a new foundation online, helping to streamline your choices and bring the in-store shade-matching experience online! 

In just a few clicks, you can shop your exact or closest foundation shade matches, without having to leave the house.

How does the LOOKFANTASTIC Foundation Finder work?

Our Foundation Finder understands the wide array of brands, foundations and shades we have available to shop onsite, and filters out any formulas that don’t match your foundation preferences, based on the answers you give in our Foundation Finder Quiz.

Samples of each foundation shade have been obtained and measured using a spectrophotometer, which gives us information about the colour and gloss of each product under three different lighting conditions. This enables us to determine how close the shade matches are to your skin tone, as perceived by the human eye.  

Using this technology, we’ve perfected our quiz to help shortlist your most accurate matches, with additional questions to help us narrow down your preferences even further: whether you opt for a dewy glow or a matte, shine-free complexion. 

How to use the LOOKFANTASTIC Foundation Finder

Step One: Discover our Foundation Finder

Get ready to meet your perfect match and head over to our Foundation Finder quiz here. 

Step 2: Take the Quiz  

Tell us your foundation preferences to help us determine your best shade match.  

Step 3: Meet Your Match  

Browse your tailored results and shop your desired foundation formula that caters to your skin type, tone and preferred finish!  

Which foundations can I expect to be matched with?

We stock a broad range of foundations onsite, and approximately 95% of them are built into our Foundation Finder to help you find your perfect match. Get matched to your favourite brands, including NARS, Estée Lauder, Armani, MAC and MORE, and discover a new way to ace your base when you take our Foundation Finder.

My foundation preferences didn’t return any matches. What should I do?

If you’ve taken our Foundation Finder quiz but received our ‘no match’ message – don’t worry! You can retake the quiz and broaden your choices to help us find the best foundation for you. Top Tip: Prioritise your preferences in order of importance, e.g. foundation finish, so there’s a higher chance of us finding your most accurate or closest match. Choosing ‘no preference’ on the questions that aren’t as important to you will allow us to look for more matches. 

 Take our quiz and meet your match today...
Penny Lafferty
Writer and expert
View Penny Lafferty's profile