We were lucky enough to catch up with the beauty behind the brains of Paula’s Choice, Paula Begoun, to chat to her about skincare and how she got into the business. Paula has years of skincare expertise and has developed a brand that uses the best ingredients that benefit and work in synergy with your skin.
No matter your skin type or concern, there is a product to suit you. You can browse the full range of Paula’s Choice on Lookfantastic for more information on each product.
All About Skincare With Paula Begoun
What led you into the skincare industry?
Years of struggling with my own skincare problems and spending a fortune on products (including products from dermatologists) that only made matters worse. It was SO frustrating, humiliating, and an incredible waste of money. I had no idea my skin concerns and research to solve my own skincare problems would lead me to write 21 books on beauty and eventually create and develop my own skincare company. Even during thee frustrating times, I never stopped being fascinated about what great skincare can do to turn things around.
What do you love most about working in the beauty industry?
It’s actually easier for me to explain the things I dislike, such as poor formulations, exorbitant prices, and the endless stream of misleading information. But there are definitely things I love and that’s the ability to create products that can transform a woman’s skin and give her the visibly radiant, smoother, less wrinkled and younger–looking skin she wants without spending a fortune. Great skincare shouldn’t be a luxury. I also love many of the talented people I work with, from cosmetic chemists to regulatory experts and insiders who’ve helped me really understand how the beauty industry works, especially behind the scenes!
What has been your career highlight to date?
Being invited to appear on The Oprah Winfrey Show 12 times (not including reruns) was decidedly a highlight, but having Paula’s Choice distributed in 50 countries outside of the U.S. and the wonderful feedback from women around the world is just remarkable to me.
What do you think is the most common skincare mistake made by women?
That’s hard to narrow down because there are so many things women believe that actually cause problems for their skin. For example, believing all natural products are better for skin, using anti-aging products packaged in a jar, or believing there is one magic ingredient for skin that can do it all, or believing a skincare product replaces what cosmetic procedures can do. But at the top of the list is not understanding the vital importance of sun protection 365 days a year. This single habit is the pillar of keeping skin looking and acting younger and healthier, yet too few women do it daily.
Have you noticed an increase in men using skincare products?
The data says men are using more skincare products but I can’t say I’ve seen a difference in men buying skincare products. Culturally around the world, it’s becoming more acceptable for men to show an interest in improving their appearance, which I think is great—men have skin, too, and it needs to be taken care of just like you’d eat a healthy diet or exercise to stay fit.
What would you say is one of the worst ingredients used in skincare products?
Any ingredient that irritates skin is a terrible problem even if you cannot see the damage taking place. Irritation causes collagen and elastin to breakdown, causes dryness, hinders skin’s ability to fight environmental damage, and can make skin dry, rough, and extra-sensitive.
Should you switch your skincare products seasonally?
It depends on your skin type and what seasonal weather change is happening where you live. For some people living a humid environment helps keep their skin feeling soft and supple because of the hydration the atmosphere provides, and that can be good. But then if you go to an arid environment or the winter cold causes excess dryness, you may need an extra emollient moisturiser or at Paula’s Choice we recommend our Hyaluronic Acid Booster or Renewal Oil Booster to spot treat or to use under your moisturiser, so it may not be about changing your skin care routine but just adding a step to give your skin the extra boost it needs to get through this change.
What is your skincare routine?
Not surprisingly I use Paula’s Choice. During the day, I cleanse with my Skin Balancing Cleanser and then follow with my Skin Balancing Toner, and then Calm Redness Relief Moisturizer for normal to dry skin over dry areas. At night, around my eyes I apply my Resist Anti-Aging Eye Cream because I simply love how it feels and what it does to improve the look of wrinkles, and of course I am NEVER without my favourite product, Skin Perfecting 2% BHA Liquid, a leave-on, non-abrasive exfoliant that keeps clogged pores, breakouts, bumps and uneven skin tone away.
What is the one piece of skincare advice you would give to men and women?
Use a broad spectrum sunscreen rated SPF 30 365 days a year!
What is your desert island essential?
Besides Brad Pitt? Sunscreen! OK, and maybe a case of my 2% BHA Liquid, in case Brad asks me out to a lovely dinner of coconuts and palm fronds and I want my skin to look smooth and radiant.
How important is it to use SPF all year round?
It’s the most important skin care step of all. Nothing else you do via skincare to prevent, repair, or visibly reduce multiple signs of aging will make a strikingly noticeable difference if you regularly skip this essential skincare step.