The Ultimate Guide to Black Friday Beauty Deals

Leave the panic buying behind and head into the biggest shopping event of the year with full confidence.

Black Friday always seems to catch us by surprise. Deals are dropping and disappearing quickly, brands are shouting about their exclusive discounts, your inbox is constantly flashing with flash sales and codes. It’s overwhelming, and often pushes us to impulse buy, or make purchases because we feel like we have to.

Here at LF, we say no more!

Scroll on to learn our top tips for surviving the biggest shopping event of the year. Yes, our Black Friday beauty deals are fantastic this year, but we are here to deep dive into the best way to shop Black Friday. From top tips to getting organised, to ways to maximise your discounts, read on to get restock ready.

When is Black Friday?

Black Friday always falls on the last Friday of November, the day after Thanksgiving in the US. In 2025, this is November 28th.

Expect this day to be the most intense for marketing emails and texts, as well as ads on social media! However, they’ll start coming through days, of not weeks earlier than Black Friday itself.

Top Tips for Shopping the Best Black Friday Beauty Deals

Get your wishlist ready first.

Every year, Black Friday starts earlier. The best way to ensure you’re prepared is to have your wishlist ready. Every good shopping site will have the option to add products to a wishlist, or to save products to a list on your profile.

Often, these are then logged with the brand, and you may receive emails when your specific saved products are discounted. This will save you from scrolling endlessly for weeks, searching for deals that affect your favourite beauty items.

Deals will begin as early as November 1st. Be prepared!

Wishlists must be at the ready first, because the deals will start very soon. Stack your wishlist (or even just your notes app!) with your favourite items in need of a restock, as well as Christmas presents for loved ones, and more luxury items you wouldn’t normally consider. Keep an eye out for your favourite brands across multiple retailers.

Only shop with sites you trust.

If it seems too good to be true, it probably is. Never purchase from nameless brands, and generally try to stick with stores you’ve shopped with before.

This isn’t just about not receiving products you’ve purchased – it's about putting your bank details and address into unsafe sites. Shop with places you trust and don’t be tempted by questionably scroll-stopping discounts.

Membership schemes are your friend this month.

If there is a site you’re planning on placing a large haul from, consider joining their membership scheme. At LF, for example, Beauty Plus+ allows you to build points from your purchases, giving you vouchers to redeem later. Shop for yourself this Blac Friday, and save money as you buy gifts for everyone else. You can join LF Beauty Plus+ by clicking here.

Click here to learn how Beauty Plus+ can work harder for you this Black Friday.

Keep a clear head.

Yes, this sounds a little dramatic. Speaking from experience, the noise of Black Friday, with every brand pushing out their biggest and best deals, as well as everyone around you telling you about their best bargains of the day, can push you into making purchases.

Before hitting “Check Out”, ask yourself if you’d be making this purchase without the Black Friday chaos. Are the deals actually worth it? Will these products actually get used?

Use Black Friday to restock on your beauty favourites that you can’t go without and leave the panic buying behind. Throw a couple treats in your basket, like that viral sheet mask or that trending product that you've been wanting to try, but steer clear of impulsive bargains.

We hope you feel more prepared for all the Black Friday makeup deals that will be coming your way!