Waterless skincare or water-free beauty is a trend on the rise. Not only are brands such as L’Oréal pledging to reduce their water consumption in the production and ingredient lists in their products, consumers are also becoming way more savvy too.
Going waterless might be an easy way to make your skincare routine greener, but there’s a lot more to this trend than having a postitive impact on the environment. A lot of renowned dermatologists agree that water-free beauty can decrease the need for stabilisers and additives, which are used to keep products bacteria-free (as water can encourage bacteria growth).
Now, we’re not saying to banish those mists, essences and micellar waters. For hydration-purposes, they’re essential and we love them. But for those of you with active skin concerns such as acne and rosacea, waterless skincare allows more potent ingredients to be included in the formulation to treat targeted issues.