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#BalanceforBetter: the brands that prove we’re better together

#BalanceforBetter: the brands that prove we’re better together

This year, International Women’s Day is all about working towards a #BalanceforBetter and at lookfantastic, we recognise the importance of collaboration and unity as when we work together, anything is possible.

To celebrate, we have selected some of our favourite brands co-founded by powerful duos who came together to create something extraordinary. From sisterhood-duos to husband and wife teams, discover the pioneers paving the way for a better balance in the world of beauty.

Omorovicza – Margaret & Stephen de Heinrich de Omorovicza

US diplomat Margaret met Stephen, a descendant of the noble Omorovicza family, in Budapest whilst working as Chief of Staff at the US Embassy.

After meeting, Stephen took Margaret to Hungary’s ancient thermal baths and the two were amazed by the healing and beautifying effects the waters were having on their skin. From there, Margaret and Stephen enlisted the help of a Nobel prize-winning lab to harness the powers of the healing waters into a skincare range which has now become one of Europe’s most-loved luxury skincare collections.

By working together, Margaret and Stephen have created a brand which is now adored by beauty editors, makeup artists and influencers, with so many cult, innovative products and formulations in their range.

Hero product: Omorovicza Queen of Hungary Mist

Morphe – Linda & Chris Tawil

Sister and brother duo Linda and Chris Tawil founded cult beauty brand Morphe with the desire to create showstopping cosmetics that were affordable. Starting out with very little beauty knowledge, the two travelled around the US to sell their brushes and introduce the Morphe brand to as many people as possible.

After a while, Morphe attracted a lot of attention in the beauty community and a group of makeup artists and beauty fanatics were brought together who truly loved and believed in the brand. From there, Morphe have collaborated with some of the most influential figures in the beauty industry creating sell-out collections including The Jaclyn Hill Eyeshadow Palette.

Both together as brother and sister and creating collections with influential figures, Chris and Linda show that there is no limit as to what can be achieved when we work together.

Hero product: The Jaclyn Hill Eyeshadow Palette

Real Techniques – Sam & Nic Chapman

Coming from a beauty-obsessed family, Sam and Nic Chapman were destined to make waves in the world of beauty. Both known and loved as professional makeup artists, they worked together to start their YouTube channel Pixiwoo where the two posted makeup tutorials which inspired and educated a new generation of artists and lovers of beauty.

With a dedicated following and a growing platform, the sisters collaborated once again to create Real Techniques. With the wish to create affordable, high-quality tools to help women around the world apply their makeup beautifully, they launched their first collection in 2011.

Now loved by makeup artists, influencers and beauty editors, Real Techniques brushes have become a staple in every single makeup bag.

Hero product: Real Techniques Flawless Base Brush Set



Rosie

Rosie

Writer and expert