Wearing perfume, for many, is part of a daily routine. You put on your perfume every morning in the same sense that you brush your teeth every morning, it’s just one of those things. Despite the popularity of the eau de parfum however, there are still many misconceptions surrounding these little bottles of joy. From confusions about how to apply perfume, to mix ups about how to store them, we’ve spoken to the fragrance experts at Aspects Beauty (owners of Versace, Moschino and more) to set the record straight on some of the most common fragrance myths.
All perfume scent only lasts a few hours
False. “This all depends on the concentration of the fragrance oils within each perfume- the higher the concentration, the longer the scent will last. Extrait de parfum will last around 6 to 8 hours (sometimes longer!), eau de parfum (EDP) has a longevity of about 4 to 5 hours, and eau de toilette (EDT), usually lasts between 2 to 4 hours.”
Alex Simone Villa Simone Eau de Parfum 50ml£85.00
Salvatore Ferragamo Amo Flowerful Vapo Eau de Toilette 100ml£56.00
You need to rub your wrists together when applying perfume
False. “Whilst rubbing your wrists together feels like the ‘go to’ move, this can actually impact the fragrance and the friction can cause the top notes to fade away quickly. The natural oils in our skin can also change the way a scent smells when vigorously rubbed together – Don’t rub, just spray!”
Perfume can only be applied to your wrists
False. “Focus on your pulse points, wrists, neck, inner elbow, behind your ears and even your knees! These warm spots on your body emit extra body heat which naturally diffuses the scent, increasing its longevity throughout the day.”
Salvatore Ferragamo Signorina Ribelle Eau de Parfum Vapo 50ml£71.00
Moschino Gold Fresh Couture EDT 50ml Vapo4 Stars 1 Reviews£60.00
Dsquared2 D2 Wood Pour Femme Eau de Toilette Vapo 30ml4.5 Stars 2 Reviews£44.00
Perfumes don't go out of date
False. “Perfumes DO expire, with the average scent having a shelf life of 3-5 years. There a few things to check if you are unsure. Start off by smelling it to see if the scent has changed. Is it less potent? Then check the liquid to see if the colour looks darker than usual, or if there is significantly less in there. These are the signs of out of date perfumes.”
Fragrance storage tips:
- Keep out of direct sunlight and heat
- Avoid shaking the perfume bottle
- Keep the scent in its original bottle
- Store away from moisture and humidity
- Keep fragrance in cool, dry and dark places where possible!
Eau de Parfum is the same as an Eau de Toilette
False. “Different strengths of fragrance contain different percentages of perfume oils - an eau de parfum has 8 – 15% while an eau de toilette has only 4 – 8%, making the fragrance stronger in the eau de parfum”
Versace Pour Femme Dylan Turquoise Eau de Toilette Vapo 30ml£48.00
Moschino Toy2 Bubblegum Eau de Toilette 50ml£59.00
Versace Bright Crystal Eau de Toilette 30ml4 Stars 3 Reviews£39.00
Perfume smells different on each person’s skin
True. “Fragrance can smell slightly different on everyone, this can be due to differing skin PH, skin acidity, what you eat and individual hormone balance. These factors can strengthen or weaken the notes in a scent, which means the fragrance can vary person to person.”
What are fragrance notes and how do I choose the right ones for me?
Searching for your signature scent? Learn more about the importance of fragrance notes and how to choose to right notes to suit you
All fragrance notes are the same
False. “Fragrance notes are split into three categories, top notes, heart notes and base notes.”
“These are the ingredients that you can smell as soon as you spray a scent. These are usually citrus notes and are made up of small, light molecules that appear immediately but evaporate quickly. Important for that first impression!
“Heart notes or middle notes appear after the top notes, these act as the main body of the fragrance and usually last a little longer.”
“These notes bring the solidity and power to the scent, adding that all important depth. These ingredients take a while to develop so you won’t smell them straight away but they will add longevity to your fragrance. These notes are usually ouds, woods or musks.”
Some perfumes are better to wear at night compared to during the day
False. “This comes down to preference – some might say that light, floral or fruity scents work better for wear during the day, whilst a dark and rich, sensual scent works best for an evening. Fragrance is very personal and can be a source of comfort or confidence, so wear what makes you feel good!”
Discover our full range of fragrances on LOOKFANTASTIC.