
Serums are a vital part of any skincare routine and finding the best serum for your skin type can help to perfect and enhance your skin and tackle any concerns you may have.
With high concentrations of active ingredients, serums pack a punch in your skincare routine. We have selected seven of the best serums and decoded their ingredients to help you find the perfect product to add to your daily routine.
How to find the best serum for your skin type...
Brightening
If your skin is dull and tired, a brightening serum is the perfect product to include in your skincare routine to perk up and revive your complexion.
As we move into the warmer months, many of us choose to use a lighter base or go makeup-free from day to day so a glowing, even complexion is something we all long for.
Our favourite: PIXI Vitamin-C Serum
Combining Ferulic Acid and Vitamin C, PIXI Vitamin-C Serum brightens and hydrates the skin in one step for a lit-from-within glow. Minimising the visible effects of sun damage on the skin and lightening dark spots, the potent formula works to even out skin tone for a healthy, radiant finish.
Protective and powerful, the lightweight serum glides across the skin and leaves it looking plump, hydrated and visibly brighter.
Perfecting
As we get older and our skin ages, lines, wrinkles and a loss of elasticity can leave our skin looking a little lacklustre. A perfecting serum which works to tackle the signs of ageing and promote cell renewal can work wonders to transform the skin and promote a youthful-looking visage.
Perfecting serums are often enriched with a cocktail of ultra-nourishing and potent ingredients such as Retinol to target areas of concern.
Our favourite: Elizabeth Arden Retinol Ceramide Capsules
Working to encourage cell renewal, boost collagen production and even unclog pores, Elizabeth Arden Retinol Ceramide Capsules are filled with a potent Retinol serum which effectively improves the appearance of fine lines and wrinkles.
As Retinol can often be harsh on the skin, it is combined with nourishing ceramides and peptides in the capsules to hydrate and soothe the skin while the potent ingredient works its magic.
Hydrating
All skin types and ages can benefit from the use of a hydrating serum. Providing much needed moisture, these hydrating formulas penetrate below the surface of the skin to plump and hydrate and are particularly effective when applied to dry and dehydrated complexions. Often infused with ultra-hydrating ingredients, serums for dry skin allow you to layer up your hydration gradually for a quenched, plump finish.
Holding up to 1000 times its own weight in water, Hyaluronic Acid is a staple ingredient in many hydrating formulas for it plumping quality and lightweight feel.
Our favourite: First Aid Beauty Ultra Repair Hydrating Serum
Perfect for even sensitive, dry skin the First Aid Beauty Ultra Repair Hydrating Serum smooths and deeply hydrates to leave your complexion supple and radiant. The water-based gel glides over the skin and immediately hydrates with a blend of Hyaluronic Acid, Aloe Vera Juice and Colloidal Oatmeal.
Infusing the skin with moisture, the lightweight serum also minimises the appearance of fine lines and adds a beautiful glow for a youthful-looking complexion.
Protecting
Protecting your skin against environmental damage and external aggressors is key to a healthy, radiant complexion. Selecting a serum which is rich in prebiotics and probiotics that works to strengthen the skin microbiome helps to reduce skin inflammation and reinforce your skin's natural barrier.
As it is much easier to prevent skin ageing than correct or reverse visible fine lines and wrinkles, using a protective serum can help you maintain brighter, younger-looking skin.
Our favourite: ESPA Tri-Active Advanced ProBiome Serum
ESPA Tri-Active Advanced ProBiome Serum is an intensive pre and probiotic skin treatment which helps to boost the biodiversity of the skin's microbiome to increase your skin's resilience to external aggressors.
With Peony Extract to revitalise the skin and Chinese Butterfly Bush to filter pollution, UV rays and blue light, the lightweight and potent formula is a must-have for those wanting to protect the skin from the early signs of skin ageing.
Repairing
Our skin goes through a lot each and every day. From using harsh, potent skincare treatments to external aggressors such as air conditioning and pollution, a lot of what we experience each and every day takes a toll on your complexion.
Using a calming and soothing serum as part of your everyday routine can help to replenish the skin, take down any signs of redness and irritation and restore an even, radiant visage.
Our favourite: Lancôme Advanced Genifique Sensitive Double Drop Serum
Designed to replenish tired, stressed-out skin, Lancôme Advanced Genifique Sensitive Double Drop Serum works overnight to strengthen and repair. Enriched with Vitamin E, known to help the skin repair and recover, it is the perfect treatment for bad skin days and works on all skin types.
Blending the original Advanced Génifique formula with a blue concentrate of Vitamin E and Ferulic Acid, it not only soothes and hydrates your skin but also works to protect against further irritation.
Plumping
In addition to the formation of fine lines and wrinkles, as we age our skin loses elasticity and suppleness.
A plumping serum enriched with potent ingredients can work to increase collagen production to improves the overall appearance of your complexion and, in addition, fills out fine lines for a more smooth, even visage.
Our favourite: Zelens Youth Concentrate Supreme Age-Defying Serum
Ideal for mature and ageing skin, Zelens Youth Concentrate Supreme Age-Defying Serum blends eight potent peptides known to plump and refresh the skin to combat the signs of skin ageing.
Blended with Hyaluronic Acid to deeply hydrate and further plump the skin, the serum promotes firmer, more supple skin with enhanced elasticity. Wrinkles are minimised and texture smoothed for a radiant, more youthful appearance.
Targeted Treatment
Although we mainly think about using serums all over our complexion, using a targeted treatment underneath your eyes can work wonders to boost and enhance the overall look of your skin.
As the skin around your eyes is very delicate a lot thinner than the skin on the rest of your face, it needs a nourishing, gentle formula which works to plump and hydrate the skin without causing any unwanted irritation. The delicate, thin skin also shows the signs of ageing more prematurely as fine lines and wrinkles form more easily making a targeted treatment crucial if you want to maintain a youthful eye area and visage.
Our favourite: Filorga Eyes Absolute Cream
Filorga Eyes Absolute Cream is packed full of active ingredients which work to lift, tighten and de-puff the skin around your eyes. Counteracting skin sagging and fine lines which may form, it promotes a more youthful, wide-awake eye look.
It is also infused with White Pearl Extract and light-reflecting pigments for soft-focus finish which diffuses the appearance of under eye circles and discolouration.
Want to know more about serums and skin treatments? Discover our edits of the best retinol serums, the best Vitamin C serums and the best hydrating serums for dry skin on the lookfantastic beauty blog.

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