Cleansing masks have been around for some time, but in recent months they have been gaining incredible popularity in the East thanks to their powerful skincare abilities.
What are cleansing masks?
Gaining popularity throughout China and Asia, cleansing masks are so much more than facial cleansers. In fact, a report by Mintel states that 40% of urban Chinese woman now use cleansing masks as part of their skincare routines. This is in part due to rising pollution levels, which is making anti-pollution skincare treatments more and more popular, and regular face washes you rinse down the sink after 10 seconds much less desirable.
Part cleanser, part mask, they contain more concentrated ingredients to really deep cleanse the skin, whilst also offering more targeted benefits such as exfoliation and clarification. They are designed to be left on the skin for any amount of time between 1 and 10 minutes, and are brilliant as an intensive treatment if you live in a city or need a quick skin fix for a special occasion.
8 of the best cleansing masks
Natura Bissé Stabilizing Cleansing Mask
The Natura Bissé Stabilizing Cleansing Mask comprises of a dual-action formula, working as both a cleanser and face mask to detoxify and decongest the skin. A blemish-fighting formula of tea tree and 2% salicylic acid gently exfoliates and lifts away impurities and dirt, while aloe vera soothes and calms down any irritation.