Simply swapping one of your most used makeup items for a cruelty-free alternative is the perfect first step if you wish to make your beauty routine that little more ethical.
As mascara is a staple in almost every single beauty routine, finding a cruelty-free mascara that works to add gorgeous length and volume to your lashes makes the perfect product swap.
To help you find your perfect formula, we have curated an edit of the best mascaras which are cruelty free and promise to add serious drama to even the shortest of lashes.
10 Best Cruelty-free Mascaras
- Too Faced Better Than Sex Mascara
- Makeup Revolution Wrap Lash Tubing Mascara
- Urban Decay Perversion Mascara
- Kylie Cosmetics Wisp Lash Mascara
- Rimmel Thrill Seeker Extreme Volume Mascara
- bareMinerals STRENGTH & LENGTH Serum-Infused Mascara
- KVD Beauty Full Sleeve Mascara
- Laura Mercier Caviar Extravagant Mascara
- Rimmel Wonder'Bond Lash Filler+Hyaluronic Mascara
- bareMinerals MAXIMIST Phyto-Fiber Volumizing Mascara
Which is the best cruelty-free mascara?
1. Too Faced Better Than Sex Mascara 8ml
Add full volume and drama to your eyes in seconds with this cult mascara from Too Faced. With a carbon black formula for maximum impact, the Better Than Sex hourglass-shaped brush catches each and every lash for a truly eye-catching finish.
2. Makeup Revolution Wrap Lash Tubing Mascara (Various Shades)
Water-resistant, flake free, and budge-proof, this tubing mascara wraps each lash fibre and promises to separate, extend, and protect your lashes. The brush is designed to lengthen, add volume, and define.
3. Urban Decay Perversion Mascara 12ml
Lengthening, volumising and intensely black, Perversion creates bigger and bolder lashes in just a single stroke. Each lash is coated in triple-black pigments and a nourishing blend of Proteins and Honey to keep your lashes in beautiful condition.
4. Kylie Cosmetics Wisp Lash Mascara - Black 12ml
With a simple formula that aims to volumise and curl lashes, this Kylie Cosmetics mascara promises a weightless finish and jet-black colouring. Enjoy fanned-out, feathered lashes.
5. Rimmel Thrill Seeker Extreme Volume Mascara 12.5ml Black
Infused with lash-loving ingredients like rice bran, synthetic beeswax, and carnauba, this vegan mascara is perfect for giving your lashes a little love. Seeking to provide a false lash effect, this mascara aims to add dramatic volume by lifting and fanning each individual lash with buildable intensity.
6. bareMinerals STRENGTH & LENGTH Serum-Infused Mascara
Famed for their cruelty-free formulas, bareMinerals is a pioneer of the cruelty-free makeup world. Their Strength & Length mascara is infused with nourishing ingredients like peptides to decrease fallout, encouraging a fuller appearance. Lashes are lengthened and thickened with the unique paddle shaped brush.
7. KVD Beauty Full Sleeve Mascara 5.5g - Trooper Black
The second vegan tubing mascara on this list, the KVD Beauty Full Sleeve Mascara promises to wrap each lash in deep pigment, with a flake-proof, clump-proof formula. It also claims to give an effortless removal, sliding away with just warm water.
8. Laura Mercier Caviar Extravagant Mascara - Black - 8.5ml
This intense mascara seeks to double the look of volume and length while tripling curl and lift, with a buildable, non-flaking formula. A nourishing blend of sunflower seed wax and olive oil conditions the lashes, while plant leaf and stem extracts encourage stronger-feeling lashes.
9. Rimmel Wonder'Bond Lash Filler+Hyaluronic Mascara 26ml (Various Shades)
Featuring a Hyaluronic Acid and Biotin Bonding Complex, this Rimmel mascara is designed to add dramatic definition to lashes for up to 24 hours. The curved brush catches each lash with ease, resisting clumping, flaking, and smudging as you add coats.
10. bareMinerals MAXIMIST Phyto-Fiber Volumizing Mascara
Water-resistant and smudge-proof, this mascara promises high-impact volume and nourished lashes. The formula is infused with orange peel cellulose fibres that adhere to the lashes and add even more volume.
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