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The niche fragrances you need to know about

The niche fragrances you need to know about
Penny Lafferty
Writer and expert29 days ago
View Penny Lafferty's profile

From the unsung heroes to the fragrance up-and-comers, discover the latest, need-to-know niche fragrances you should have on your radar for this year - and beyond!

The best niche fragrance brands

Juliette Has A Gun Not A Perfume

Break free from convention with Not A Perfume, offering a thrillingly unique signature that’s like no other. Crafted entirely from an element called Catelox, the innovative formula begins as a crisp, clean accord, but then the clever composition reacts to the wearer’s skin chemistry, meaning the scent creates a distinctive, one-of-a-kind aroma that’s completely bespoke to you!


Floral Street Sweet Almond Blossom Eau de Parfum

Forming an iconic collaboration with the Van Gogh Museum®, the Sweet Almond Blossom Eau de Parfum forms a fruity-gourmand finish with an ethereal twist. Creamy vanilla, sandalwood and tonka bean warm from within, while top notes of pink pomelo and passionfruit open with an instant spritz of freshness.


Sentier Parisian Embrace Eau de Parfum

Whisk your senses on an olfactive journey with this niche, need-to-know fragrance. Parisian Embrace presents a complex, comforting scent inspired by the sunny river banks of Seine. Juicy peaches and pear open with indulgence, before slipping into spicy, sophisticated depths of tonka bean, vanilla and brown sugar.


Goutal Eau d’Hadrien Eau de Toilette

Discover a signature spritz of freshness with the light, airy d’Hadrien Eau de Toilette. This bright, energetic scent opens with a burst of Sicilian lemon and grapefruit, before sinking into woody, floral hues of cypess and ylang ylang for an elegant, wearable fragrance you’re sure to love.


STORIES No.01 Eau de Parfum

Tell your own scent story with exhilarating niche fragrances from STORIES. Named ‘No.01’ for a reason, this stand-out perfume conveys warmth and comfort through a series of zesty and indulgent facets. Bright bergamot and grapefruit pass through an intricate floral core, before settling into a deep sandalwood finish for the ultimate freshness in every spritz.


Goldfield & Banks Sunset Hour Perfume

Embark on an unforgettable golden-hour adventure with this iconic Goldfield & Banks fragrance. The rich, sensual scent evokes fond memories of a vibrant summer evening, wrapped in a sun-soaked blend of zesty mandarin, fresh peach, fiery finger and creamy coconut, for the ultimate holiday spritz – no matter where you are in the world!

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Penny Lafferty
Writer and expert
View Penny Lafferty's profile