Anti Pollution Haircare with Grow Gorgeous
It seems fair to say that we’re well versed on the basics of skincare nowadays. We know our way around micellar waters and serums well enough to pull together some sort of routine to keep our skin clean and healthy and protected from external aggressors; but can we really say the same for our hair?
Aside from heat damage from over-styling, pollution is a major factor in affecting the health and overall feel and appearance of our hair.
How Does Pollution Affect Our Hair?
Our scalps can suffer the same skincare concerns we experience with our face, such as sensitivity, dryness and congestion.
Air pollution from the thick smog of cities has detrimental effects on the health and comfort of our skin and this includes the scalp. Skin exposed to pollution experiences a higher sebum secretion rate, and excessive sebum on the scalp can block hair follicles, as they become overly-saturated in the hair’s natural oil; weakening hair strands and making hair more prone to breakage.
Hair can also become dry and brittle over time if it is exposed to pollution, through factors such as dust particles that get into contact with the scalp and penetrate the upper layer. This causes damage to the structure of the hair strands as they are continuously exposed to environmental elements and external aggressors.
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How Can I Protect My Hair From Pollution?
Employing a good haircare routine that works to protect hair against polluting factors such as UV damage and a dehydrated scalp can drastically improve its health.
Grow Gorgeous are the experts in growing healthy, gorgeous hair and have the products and know-how to make every day a gorgeous hair day. Healthy hair is top of the agenda for achieving gorgeous locks so it may come as no surprise that they’re clued up on anti-pollution products to ensure hair is in its optimum health. Many of their products have anti-oxidant properties that cater to the anti-pollution method that focuses on three main steps: detox, protect and repair.
The iconic Grow Gorgeous Hair Growth Serum, which is designed to be applied directly to the scalp to encourage hair growth by stimulating the hair follicles, contains Chinese Skullcap which acts as an anti-oxidant to protect the scalp and reinforce cells for repaired and stronger hair fibres.
Excess sebum production on the scalp translates as oily and greasy roots, and can clog pores and block the hair follicles; effectively drowning and weakening the hair at the root. The Grow Gorgeous 11-in-1 Cleansing Conditioner works to deliver a deep yet gentle cleanse to remove impurities without disrupting the skin’s sensitive pH balance or drying out the scalp.
When hair is exposed to harmful chemicals in the air, its levels of Vitamin E deplete and cause oxidative stress. Grow Gorgeous End Split Ends nourishes and repairs the ends of your hair and seals broken fibres. One of its key ingredients, Acai Oil, contains essential fatty acids, including omegas 3, 6 and 9 that have high antioxidant values, which help protect hair from becoming weak and brittle from the everyday elements and outdoor pollution.
Anti-pollution haircare is as much about protecting the scalp as it is the length of your hair. If pollution is a concern of yours, you want a shampoo and conditioner with antioxidants that reduce the effects of air pollutants and detoxify the scalp and hair. The Grow Gorgeous Hair Density Shampoo Intense and Hyaluronic Density Conditioner, both contain the B vitamin and Niacinamide, which is an incredibly effective skin-restoring ingredient that offers multiple benefits for scalps exposed to pollution by repairing the weakened surface.
As well as treating our hair and scalp at home with intensive treatments, it’s reassuring to know we’re protecting it as we go about our day. A product such as Grow Gorgeous Strengthening Oil that can be applied as you desire, is perfect as the extra step in your routine. The hair oil can be applied on wet or dry hair and contains Chia Seed Oil which is a natural anti-oxidant to protect hair fibres from oxidative damage by creating a protective film around the hair to avoid protein loss. Beet Extract provides additional nutrition to feed fragile, stressed hair exposed to UV, pollution, harsh weather and excess heat and styling damage.
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