There are few celebrities on the fashion scene that are more stylish than the Delevingne sisters. Cara Delevingne might be best known for her beautifully feathered brows, but her sisters Poppy and Chloe are best known for their luscious locks.
With bright blonde hair and gorgeous strawberry blonde between them, it still surprises us how sisters can have very different hair. It is testament to the fact that hair treatments should be completely personalised and System Professional have created their EnergyCode™ Complex to offer just that – this is the secret behind the Delevinge sister’s hair…
System Professional offer over 174,000,000 possible product combinations, or ‘systems’, as part of their EnergyCode™ Complex, which means that there is no ‘one size fits all’ solution. Each product combination offered is totally personalised, so Poppy and Chloe – no matter how alike in genes – can have their hair treated in the most bespoke way possible.
To diagnose specific individual hair needs, System Professional has developed the EnergyCode Mapping® which analyses the hair and scalp so that products can be diagnosed specifically.
When we asked Alberto Uncini, the Global Brand Director for System Professional, about the personal haircare diagnosis, he said:
As sisters, Poppy & Chloe share many similarities but they each still have very different hair needs. There is scientific evidence that your hair is as unique as your fingerprint so our researchers have developed the latest in hair diagnostic tools and care products suited to meet the needs of everyone’s ‘hair fingerprint’.
By offering such a level of personalised haircare, each hair concern can be treated completely differently in order to restore the hair to its virgin state.
It is this level of attention to detail and scientific basis that allows Poppy and Chloe Delevinge to treat their hair as individually as they are in personality. About this, Poppy said:
I love that I am not categorized by my hair colour or texture anymore. I am not blonde or wavy hair or highlighted… I am just Poppy, and these are the products that best suit my hair’s needs!