A Beginner’s Guide to Natural Makeup

More and more of us are giving our beauty cupboards a natural makeover and what better time to start exploring natural alternatives to your favourite products than Earth Month this April? If you are just beginning to look into natural beauty brands, you might be surprised at just how many incredible options are out there.

What is Natural Makeup?

‘Natural’ is one of those beauty terms that doesn’t really have a clear definition. So what do we mean by natural makeup? For us, it is an umbrella term for makeup that uses more natural ingredients as their basis. That can include brands that use minerals and plant extracts instead of synthetic chemicals, brands with organic ingredients and brands that avoid ingredients known to be difficult such as Sulphates and Phthalates.

So how do you get started with using natural makeup? Even if you are a total beauty junkie, we are certain that there is a natural alternative perfect for you.

The Best Natural Makeup Alternatives

  1. Foundations

    Mineral foundations are becoming more and more popular. It used to be that mineral foundations only meant powders, but there are now so many options. Whether you like full coverage or sheer, liquid or powders, matte or dewy finish, there is a foundation for you.

    If you’re looking for a great natural foundation, then bareMinerals is a great place to start. They have a huge selection of finishes, including the bareSkin Serum Foundation which beauty bloggers and makeup artists have been raving about.

    Another favourite is the INIKA Organic Liquid Mineral Foundation which uses a whole host of incredible ingredients to create a hydrating, natural finish.

  2. Primer

    Who says that going natural means you have to forgo your beauty favourites? Primers are incredible for smoothing skin and evening colour before you put on your foundation. Whilst these used to be quite a niche product, they have become a beauty staple and now there are a whole host of natural alternatives.

    Pür do an amazing selection of primers, which are targeted for specific skincare issues. Whether you need to cover redness, tackle dark spots or calm irritated skin, they have a primer designed to work.

    For an HD finish, try the Bellapiere Makeup Primer. Paraben free, it glides onto the skin to smooth imperfections and combat dryness.


  3. Palettes

    All beauty obsessives love a gorgeous makeup palette. Not only do you get a big choice of shades and finishes, but they are often the perfect touch of luxury in your makeup bag. Choosing a natural option doesn’t mean you have to miss out though!

    With its sleek gold packaging and buttery shadows, we have been lusting after the bareMinerals Lovescape Eyeshadow palette ever since we first saw it, and the Pür ‘Secret Crush’ palette puts the Urban Decay Naked palettes to shame with its beautiful neutral shades.

  4. Lipstick

    All those beauty rumours about how much lipstick women end up eating off their lips over a lifetime are definitely enough to convince us that natural lipsticks are a good idea. That doesn’t mean compromising on options though.

    INIKA do an amazing range of Vegan Lipstick, in bright and beautiful colours and Bellapierre’s Mineral Lipstick in ‘Ruby‘ is the perfect classic red.

    For a more everyday look, make sure you try out the Burt’s Bees Lip Crayons. They are so perfectly creamy that you’ll never want to wear anything else.

  5. Blush

    Soft and pretty or bold and bright, there is a huge choice of natural blushes to choose from on Lookfantastic.

    The Glo Minerals Blush is highly pigmented and we adore how the soft shades add just the right amount of colour to the cheek. For a bolder pop of colour, the Natio blusher in ‘Peach Glow’ is one of our favourites.

    If you prefer to use a cream blusher, then try out the INIKA Organic Creme Blusher in ‘Rose Hip’ for a gorgeous flush. Added bonus? It can be used on the lips too!

  6. Mascara

    Eyes can be very sensitive and swapping to natural mascaras can be a great way to prevent irritation. That doesn’t have to mean mousy eyes though.

    The bareMinerals Lash Domination Volumizing Mascara is a real power player in the mascara world. Its specially designed wand coats every lash for intense colour and volume.

    For a waterproof mascara, look no further than the Pür Big Look Waterproof Mascara. The Argan Oil based formula helps to lengthen, thicken and define lashes whilst staying put until you’re ready to take it off.

If you want to find out more about natural beauty products, why not read about the best natural skincare brands too?



Make Up Specialist

Major fan of scented candles, Make Up brushes and Highlighter. I’m always on the hunt for those Holy Grail products and my dressing table is covered in more beauty products than I like to admit. As an adopted Northerner originally from Brighton, I spend most my days wondering what all this rain is about. My hair isn’t grateful for the move. Currently loving: NIOD Photography Fluid