We so often hear about rules in the beauty world; all the things you should and shouldn't do in order to get the perfect makeup. But why play by the rule book all the time? There are so many ways to play with eye makeup and we're sharing the rules we love to break.
We feel like makeup is always a little bit of magic in a pot. It can be used to enhance, transform or reveal; it can be an incredible creative outlet and sometimes abiding by all the 'shoulds and shouldn'ts' can stifle that.
Why not shakeup your makeup routine and try something different? After all, rules are there to break aren't they? Plus, if you check out your new eye makeup basket on lookfantastic, you could be in with a chance of winning a pair of tickets to the glitzy BRITS 2017 Awards this year with Mastercard, along with an exclusive Illamasqua makeover. What are you waiting for?
5 Eye Makeup Rules to Break
1.THE RULE: "You Should Always Use a Primer"We always hear about the necessity of a primer for making your eyeshadows pop. Whilst it is definitely a great way to boost colour if you want an intense look, it isn't always necessary. Why not try skipping the primer and applying just a sheer wash of eyeshadow? It works best with loose pigments in tones like peach, lilac and blue, blended lightly over the lid for a minimal, fresh look. Our Favourites: Inika have some gorgeous options in their Mineral Eyeshadow. We love the shade 'Blue Topaz' for an almost watercolour-like finish.
2.THE RULE: "Choose Complimentary Colours"There are so many articles telling us about which colours will help compliment our eyes; there is often a belief that makeup should be all about flattering. Sometimes it is fun to make a statement though. Ignore the rules and try a colour you might not usually go for. Rich rust red? Bold emerald green? Go for it and we promise you your eyes will still look incredible. Our Favourites: NARS are our go-to for vibrant eyeshadows. They go bold with incredibly pigmented, unusual hues and the peacock blue and green of their Eyeshadow Duo in 'Mad Mad World' are the perfect way to try a little rule-breaking.
3.THE RULE: "Blend Everything Out"Whenever we hear people talking about techniques for beautiful eye makeup, it seems to be all about the blending. Eyeshadow should be blended to add shadows, contours and definition to the eyes, with no harsh edges. We think there is a time for going slick and bold though; swap your subtle shadows for a sweep of liquid eyeliner, or try a cut crease for a crisp shadow edge that makes a real statement. Our Favourites: Keep your lids totally clean of eyeshadow and try just a pure slick of eyeliner along the lash line. We love doing this with a coloured eyeliner for a real statement. Our favourite right now is the They're Real! Push Up Liner from Benefit in 'Blue'. The gel formula glides on flawlessly and the touch of blue adds subtle impact to a simple look.
4.THE RULE: "Stay Away From Monochrome"There is a little bit of a declaration that makeup shouldn't be too 'matchy matchy'. If you do one colour on the lids, make sure you contrast with something different on the lips and cheeks. However, we've fallen a little bit in love with the monochrome look; sweep your blush or bronzer over your eyelids for a soft pop of warmth and don;t be scared of matching your lip colour to your eyeshadow. Our Favourites: Plum tones are one of our top ways to try out a monochrome look; rich plums on the eyes, a soft plum blush and a deep plum on the lips. Try High Definition's Eyeshadow Palette in Vamp paired with Illamasqua's Exoskeleton Liquid Lip and a pop of Clinique's Sculptionary Cheek Contouring Palette in 'Berries' on the cheeks.
5.THE RULE: "You Must Use a Brush"There are a lot of brushes specially designed for eyeshadow, from fine detailer brushes to fluffy blending brushes and it can sometimes feel like you need the collection of a pro makeup artist now to hold your head high in the makeup world. However, applying in different ways can still give a gorgeous finish. Try experimenting with your fingers, using cream or liquid eyeshadows as well as powders. It is the perfect way to get that effortless look. Our Favourites: The simplest way to get gorgeous shadow without buffing and blending is with a shadow pencil. With rich creamy formulas, they are perfect for drawing along the lash line and blending out with your fingertips. Our favourite has to be the Lancôme Ombre Hypnôse Stylo 24H Cream Eye Shadow Stick; all the colours can be blended together or alone and give a beautiful finish.
Join the lookfantastic revolution this January. Shake up your make up and get red carpet ready for the BRITS 2017 with Mastercard!
Want to feel the glitz of The Brits in person? Purchase your award-winning beauty products on lookfantastic this month using your Mastercard and you will be entered into a prize draw to win a once-in-a-lifetime experience to attend the most prestigious music awards in the UK.
Check out your beauty basket on lookfantastic with your Mastercard before 6th February to be in with a chance of winning a pair of tickets to The Brits on 22nd February 2017, plus, a red carpet ready makeover from the exclusive Illamasqua School of Makeup Artistary in London at 2pm to get you ready for the best night out this year.